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The Polish Tourism Organisation created a special e-guide in the ecosystem of the Chinese WeChat app to make it easier for tourists from China to travel to Poland.

The city of Rimini held TTG Travel Experience, Italy’s largest B2B tourism fair, an annual meeting place for DMCs, travel industry representatives, service providers, marketing technology specialists, journalists and bloggers.

As part of the #VisitPoland project, the Polish Tourism Organisation invited bloggers from Belgium and the Netherlands to our country. The influencers, who saw Łódź and Warsaw, run three different high-quality and high-traffic blogs: www.nathaliewanders.com, www.veggiewayfarer.com, www.bijzonderplekje.nl.

At the end of September, the Association of Finnish Travel Industry (SMAL) held industry workshops in Helsinki. The POT International Office in Stockholm was there to participate in the event.

At the turn of September and October, the editor-in-chief of the Dutch branch of Lonely Planet visited Lower Silesia. The visit was organised by the Polish Tourism Organisation in cooperation with the Wrocław City Hall and the Lower Silesian Tourism Organisation.

The Polish Tourism Organisation promotes Poland in Rome using contemporary and urban art. Between 30 September and  30 October, the Rome districts of Trastevere and Testaccio will be home to art installations created by the Sbagliato art collective in cooperation with The Trip creative agency. The protagonists are Kraków and Wrocław, two different cities, both rich in history and traditions. In these modern and avant-garde cities, art is an integral part of a rich and often difficult past.

The Polish Tourism Organisation ran a campaign to promote Poland as an attractive tourist destination on large format digital displays in Stockholm, Oslo and across Denmark. The slogan of the campaign was: “Poland. More than you think.”

At the end of September, a meeting took place between representatives of the Polish and Indonesian tourism industry, under the name: “Polish-Indonesian hybrid event for the tourism industry”. The organisers were the Polish Tourism Organisation and the Polish Investment and Trade Agency. The event was attended by Rafał Szlachta, president of the POT. 

The September issue of the Italian magazine Motociclismo ran an extensive, 14-page report about Pomorze. It was the result of a press trip organised by the POT International Office in Rome in cooperation with the Pomeranian Regional Tourism Organisation.

In the second half of August, the Lublin Voivodship saw a visit of bloggers from the Netherlands invited by the Polish Tourism Organisation. The trip was organised in cooperation with the Regional Tourist Organisation in Lublin and aimed at promoting the region’s cultural heritage and active tourism.