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For the first time since the pandemic-related restrictions, Copenhagen saw The Quality Fair held in the traditional formula. The Polish Tourism Organisation was there to promote large cities, coastal attractions and mountain leisure, among other things.

The Golf Club Grand Ducal became the venue for a special event on 16 October: the tournament of the Polish Ambassador’s Cup in Luxembourg. The occasion for the event was the 100th anniversary of the establishment of diplomatic relations between the Republic of Poland and the Grand Duchy of Luxembourg. The tournament was organised by the Polish Embassy, with the Polish Tourism Organisation and LOT Polish Airlines partnering.

At the invitation of the Polish Tourism Organisation, eight travel agents affiliated with The Travel Club visited the region of Pomorze at the end of September. The Pomorska Regional Tourism Organisation was a partner of the project.

The Polish Tourism Organisation created a special e-guide in the ecosystem of the Chinese WeChat app to make it easier for tourists from China to travel to Poland.

The city of Rimini held TTG Travel Experience, Italy’s largest B2B tourism fair, an annual meeting place for DMCs, travel industry representatives, service providers, marketing technology specialists, journalists and bloggers.

As part of the #VisitPoland project, the Polish Tourism Organisation invited bloggers from Belgium and the Netherlands to our country. The influencers, who saw Łódź and Warsaw, run three different high-quality and high-traffic blogs: www.nathaliewanders.com, www.veggiewayfarer.com, www.bijzonderplekje.nl.

At the end of September, the Association of Finnish Travel Industry (SMAL) held industry workshops in Helsinki. The POT International Office in Stockholm was there to participate in the event.

At the turn of September and October, the editor-in-chief of the Dutch branch of Lonely Planet visited Lower Silesia. The visit was organised by the Polish Tourism Organisation in cooperation with the Wrocław City Hall and the Lower Silesian Tourism Organisation.

The Polish Tourism Organisation promotes Poland in Rome using contemporary and urban art. Between 30 September and  30 October, the Rome districts of Trastevere and Testaccio will be home to art installations created by the Sbagliato art collective in cooperation with The Trip creative agency. The protagonists are Kraków and Wrocław, two different cities, both rich in history and traditions. In these modern and avant-garde cities, art is an integral part of a rich and often difficult past.

The Polish Tourism Organisation ran a campaign to promote Poland as an attractive tourist destination on large format digital displays in Stockholm, Oslo and across Denmark. The slogan of the campaign was: “Poland. More than you think.”