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At the end of August, Poland was visited by the production team of a popular Hungarian travel show Poggyasz. The crew worked in Kraków and the surrounding area. The first episode from Poland will be broadcast in late September!

The bicycle routes of Malopolska were the aim of the visit to Poland of Andras Kakuk, editor-in-chief of Mozasvilag.hu. The study trip was organised by the Polish Tourism Organisation in cooperation with the Hungarian portal in order to promote the best-prepared bicycle routes in our country.  

Poznań and the Wielkopolska region were recently the focus of the programme La Grande Evasion on the VivaCité radio network. Belgium’s leading tourism programme presented this area in Poland as the perfect destination for a road trip or city trip.

The Polish Tourism Organisation (POT) has launched a new online image campaign based on works by famous architect and painter Tytus Brzozowski.

Held at the Polish Embassy in Tokyo in late July, Polish Day celebrated the Polish Olympic Team’s participation in the 32nd Olympic Games; the host was Rafał Szlachta, president of the Polish Tourism Organisation (POT).

Maxime Alexandre, author of the blog Trekking et Voyage, and Samuel Vandenberg, filmmaker for Fokus Pokus Production, visited the Podlasie region recently at the invitation of the Polish Tourism Organisation (POT). The project’s partner was the Podlasie Regional Tourism Organisation.

The Polish Tourism Organisation (POT) is using the opportunity offered by the ongoing Olympic Games in Tokyo to promote active tourism. An information and image campaign is being run on social media at home and abroad, the pretext for each day’s posts being that day’s Olympic events.

Rafał Szlachta, president of the Polish Tourism Organisation (POT), was recently invited to Tokyo by the Polish National Olympic Committee in connection with the start of the 2020 Olympic Games as well as the two organisations’ collaboration on organising and promoting the European Games, scheduled for 2023 in Kraków and the Małopolska region. The POT president’s plans for the visit included many meetings to exchange experiences in promoting such games as a form of strategic support for tourism. He was also to visit the POT’s Tokyo office.

The #OpenUpToEurope campaign is a new promotional operation, part of the Co-branding of Promotional Campaigns initiative. This collaborative programme aims to support the European tourism sector as it emerges from the crisis caused by the COVID-19 pandemic. In the campaign, the Polish Tourism Organisation (POT) in association with regional partners is promoting urban and cultural tourism under the hashtag #OpenUpToPoland.

The Polish Tourism Organisation (POT) recently invited Hungarian culinary celebrities Zsófia Mautner and András Jókuti to Poland. The theme of their visit, which lasted from 15 to 18 July, was culinary tourism in the Małopolska region.