pot.gov.pl

Rafał Szlachta, president of the Polish Tourism Organisation (POT), was recently invited to Tokyo by the Polish National Olympic Committee in connection with the start of the 2020 Olympic Games as well as the two organisations’ collaboration on organising and promoting the European Games, scheduled for 2023 in Kraków and the Małopolska region. The POT president’s plans for the visit included many meetings to exchange experiences in promoting such games as a form of strategic support for tourism. He was also to visit the POT’s Tokyo office.

The #OpenUpToEurope campaign is a new promotional operation, part of the Co-branding of Promotional Campaigns initiative. This collaborative programme aims to support the European tourism sector as it emerges from the crisis caused by the COVID-19 pandemic. In the campaign, the Polish Tourism Organisation (POT) in association with regional partners is promoting urban and cultural tourism under the hashtag #OpenUpToPoland.

The Polish Tourism Organisation (POT) recently invited Hungarian culinary celebrities Zsófia Mautner and András Jókuti to Poland. The theme of their visit, which lasted from 15 to 18 July, was culinary tourism in the Małopolska region.

The Polish Tourism Organisation (POT) is running a campaign in Italy to promote Poland’s tourism offering together with the most up-to-date safety guidelines. Targeted at consumers as well as travel agents, the campaign is being carried out using specialised channels.

Promoting active nature holidays in Poland was the focus of a recent online campaign that the Polish Tourism Organisation (POT) ran in Russia, Belarus and Kazakhstan. The core elements of the project were podcasts recorded by influential Russian travellers and tourism bloggers.

The Polish Tourism Organisation (POT) in association with local tourism organisations has launched a five-month campaign called Poland – Everything You Need targeted at Chinese individual tourists. The first live streams are already behind us! This is the latest of POT promotional projects in China using live broadcasting technology.

The Polish Tourism Organisation (POT) has launched one of its most innovative marketing campaigns in the UK, based on the SmartAds system and Sky television. A video with Poland’s tourism offering will reach specially selected audiences.

A month-long Polish Tourism Organisation (POT) campaign promoting Poland in the Grand Duchy of Luxembourg ended recently. The focus of the project was the promotion of Warsaw, the only Polish city with direct flights to Luxembourg, and the background – the centenary of diplomatic relations between the two countries. The project partners were the Warsaw Tourism Organisation and LOT Polish Airlines.

The latest study visit in the It’s Been a While – Let’s Meet in Poland series has ended. This time, incentive travel organisers from SITE Poland got to know Kraków at the invitation of the Polish Tourism Organisation (POT) Poland Convention Bureau and the Kraków Convention Bureau.

The participants of the Arab Health trade fair held in Dubai, United Arab Emirates, included the Polish Tourism Organisation (POT). This was the world’s biggest trade event for medical-sector services and products to take place this year.