Magdalena Krucz, President, Polish Tourism Organisation

Małgorzata Wilk-Grzywna, Vice President Polish Tourism Organisation

Małgorzata Wilk-Grzywna has extensive experience in managing tourism organizations, supported by numerous successes in coordinating projects related to investments, promotions and training. Between 2002 and 2024, she worked as the Director of the Board Office for the Regional Tourism Organisation of the Świętokrzyskie Voivodeship. In this role, she established, among other initiatives, the local government cultural institution known as the “Łysa Góra” Świętokrzyskie Mountains Heritage Park and created the brand “Green Velo Eastern Cycling Trail.” From the very beginning of her professional career, she has been associated with tourism, having managed travel agencies and a holiday resort. She holds licenses as a regional tour guide and as a tour leader for international groups.

Her professional achievements are complemented by her academic work, which began with her graduation from the Faculty of Tourism and Recreation at the University of Physical Education in Kraków and continues through her ongoing doctoral dissertation, “The Brand Capital of Spa Towns: The Case of the Świętokrzyskie Spas.” She has also been teaching for many years at Jan Kochanowski University in Kielce. Her scholarly accomplishments include four publications issued under the patronage of the Polish Academy of Sciences.

Awards and honours: Tourism Eagle of Rzeczpospolita (2022) – for setting directions and the highest standards in tourism; Person of the Year in the category: Tourism, Echo Dnia (2015); Winner of the WaszaTurystyka.pl ranking among “The 100 Most Influential People in Polish Tourism” in 2021, 2022 and 2023.