Polish Tourism Organisation conducted a campaign in the Netherlands to promote the offer leisure in Poland aimed at seniors. Dutch citizens over 50 constitute a numerous and affluent group of customers of tourism services.
Vienna hosted the 17th European Tourism Forum staged as part of the Austrian Presidency of the Council of the European Union. The event held on 1-2 October was attended by Vice President of POT Agnieszka Jędrzejczyk.
The new version of the national tourist portal (www.polska.travel) and its editions aimed at particular locales and markets have been well received by readers. The recent changes are also being recognized by the media.
In September first Italian influencers set out on thematic tours of Poland as part of the #PoloniaWOW action conducted by the Rome-based office of Polish Tourism Organisation. The campaign’s website offering readers a chance to vote for Polish highlights they consider worthy of tourist blog coverage was launched already in mid-July.