On 12-13 March representatives of national tourism organisations of Visegrad Group member states met in the Slovakian resort of Štrbské Pleso to work out a marketing plan promoting the Czech Republic, Poland, Slovakia and Hungary. On the next day ministers in charge of tourism adopted the plan with an estimated 2019 budget of 300,000 EUR. The meeting involved Minister Anna Krupka and Robert Andrzejczyk, President of Polish Tourism Organisation.
Polish Tourism Organisation participated in Guangzhou International Travel Fair (GITF) held on 21-23 February. From the viewpoint of Polish tourist offer, the event provided an opportunity to reach more than 30,000 people involved in Middle Kingdom’s tourism sector. What is more, Poland was recognized with the Most Distinctive Tourist Destination Award.
The successful efforts of Polish Tourism Organisation working together with Wrocław Convention Bureau will bring this year’s overseas conference of Association of Independent Tour Operators (AITO) to Wrocław.
The latest edition of Switzerland’s largest international tourist fair, FESPO Zurich, was staged at the turn of January. Polish Tourism Organisation arranged an information booth under the slogan of “Time for Poland”, presenting cities and regions connected with Switzerland by means of direct flights.
The winter media campaign “Fall under the spell of Poland” proved to be a great success, with promotional activities carried out from mid-December 2018 to 10 January 2019. For the first time the content applied in the campaign was developed together by regional and local tourist organisations in cooperation with POT. In addition, the regions could also choose which target markets they wanted to bring their advertisements to.