The Polish Tourism Organisation successfully organised two workshop events aimed at the Norwegian and Swedish tourism industry. The ‘(Re)Discover Central Europe’ workshop was part of a project to promote tourism of the V4 countries.
This year’s all-Poland celebrations of World Tourism Day were held in Supraśl and Białystok. The slogan of the event was ‘A new approach to tourism’, and it featured an industry conference entitled: ‘New trends in the development of health resorts and priorities in their promotion’ with the participation of the Secretary of State at the Ministry of Sport and Tourism, Andrzej Gut-Mostowy, and the President of the Polish Tourism Organisation, Rafał Szmytke.
The Polish Tourism Organisation continues its series of live streams from sightseeing Polish cities on the Mafengwo travel platform. In September, we reached Sandomierz with this form of promotion in the Middle Kingdom. The city charmed viewers in China, with live streaming watched by as many as 14,000 people.
For the sixth time, the Polish Run competition organised in Brussels by the East Poland House and the Polish Embassy in the Kingdom of Belgium in cooperation with the Polish Tourism Organisation was a success. The run and its accompanying events are an excellent opportunity to promote Poland, especially the regions of eastern Poland.
At the beginning of August, industry workshops with focus on the Polish offer of active tourism for high-budget customers were held in Beijing. The event was attended by 40 travel agents operating in Beijing and northern China.
A popular Belgian radio show, “La Grande Evasion”, promoted travel to Gdańsk and the region of Pomorze. There was mention of the biggest attractions and practical advice, as well as assurances that travelling to Poland is safe.
“Polonia. Un viaggio sonoro” (“Poland. An audio journey”) – under this title, a series of tourism podcasts about Poland was launched on the Italian Loquis platform, which specialises in short forms, geo-localised and targeted primarily at smartphone users.
The final of the oldest sailing event in the world, The Tall Ships’ Races, took place in Aalborg, Denmark. It was accompanied by a number of events during which the Polish Tourism Organisation presented the assets of our country as a leisure destination.
The Polish-language magazine Flandria po polsku, which is published in Belgium, featured an article presenting products awarded with the Certificates of the Polish Tourism Organisation. It is part of a wider campaign encouraging the Poles residing in Belgium to visit our country.
Between 21 and 24 July, three picturesque Tuscan towns: Florence, San Gimignano and Siena, were the backdrop for a series of events under the name “Małopolska Days in Tuscany". These events were the result of a wider promotional project launched at the beginning of the year by the PTO International Office in Rome in cooperation with the Tuscany Tourism Organisation (Toscana Promozione Turistica) and the Małopolska Tourism Organisation.