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At the beginning of August, industry workshops with focus on the Polish offer of active tourism for high-budget customers were held in Beijing. The event was attended by 40 travel agents operating in Beijing and northern China.

A popular Belgian radio show, “La Grande Evasion”, promoted travel to Gdańsk and the region of Pomorze. There was mention of the biggest attractions and practical advice, as well as assurances that travelling to Poland is safe.

“Polonia. Un viaggio sonoro” (“Poland. An audio journey”) – under this title, a series of tourism podcasts about Poland was launched on the Italian Loquis platform, which specialises in short forms, geo-localised and targeted primarily at smartphone users.

The final of the oldest sailing event in the world, The Tall Ships’ Races, took place in Aalborg, Denmark. It was accompanied by a number of events during which the Polish Tourism Organisation presented the assets of our country as a leisure destination.

The Polish-language magazine Flandria po polsku, which is published in Belgium, featured an article presenting products awarded with the Certificates of the Polish Tourism Organisation. It is part of a wider campaign encouraging the Poles residing in Belgium to visit our country.

Between 21 and 24 July, three picturesque Tuscan towns: Florence, San Gimignano and Siena, were the backdrop for a series of events under the name “Małopolska Days in Tuscany". These events were the result of a wider promotional project launched at the beginning of the year by the PTO International Office in Rome in cooperation with the Tuscany Tourism Organisation (Toscana Promozione Turistica) and the Małopolska Tourism Organisation.

In June and July, the European Travel Commission actively promoted travel to Poland. The campaign is the result of an agreement between the Polish Tourism Organisation and the European Travel Commission reached at the May summit in Ljubljana in connection to the Russian invasion of Ukraine and its impact on the domestic tourism industry.

On 18 June, the 2022 Polish Festival was held in the Shibuya Stream Hall culture and business complex in Tokyo, organised by the Polish Institute in close cooperation with the Polish Embassy and the Polish Tourism Organisation. This was already the 14th edition of this major event promoting Poland in Japan.

The Polish Tourism Organisation has launched the 19th edition of the competition for the Best Tourism Product. The winners will be recognised with prestigious PTO Certificates and valuable promotional support.

The historic building of the Palazzo della Borsa in Genoa, Italy, served as the venue for a networking event for representatives of business, tourism and culture. The Polish Tourism Organisation was there presenting tourist and cultural attractions of our country.