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Staged by Polish Tourism Organisation’s International Office in Beijing, a three-month promotional campaign on the Tuniu platform, one of China’s leading online travel agencies and tourism portals, has just wrapped up. The objective was to introduce Chinese audience to Poland’s tourism highlights related to Fryderyk Chopin and to showcase itinerary proposals for touring our country.

The Beijing-based International Office of Polish Tourism Organisation (Polska Organizacja Turystyczna - POT) brought authentic Polish Christmas ambience right into the very centre of Beijing. Held in cooperation with the Embassy of the Republic of Poland in Beijing and the Polish Institute, the Christmas-themed workshop focused on baking and decorating gingerbread cookies.

As part of the “Let your neighbour know about Poland” image campaign, the Paris-based International Office of Polish Tourism Organisation (Polska Organizacja Turystyczna - POT) filmed the first video in a series dedicated to Polish cuisine.

Polish Tourism Organisation (Polska Organizacja Turystyczna - POT) continues to take actions intended to help tourism industry recover from the crisis triggered by the pandemic. Among these initiatives, mention is due to the December series of webinars aimed at members of local tourism organisations and other industry companies operating in their area.

The latest edition of the General Meeting of members of Tourist Information Forum (Forum Informacji Turystycznej - FIT) and Polish Tourism Organisation (Polska Organizacja Turystyczna - POT) assumed a unique virtual formula. Staged on 11 December, the meeting was attended by Rafał Szlachta, President of POT.

For the eighth time Polish Tourism Organisation met with representatives of regional and local tourism organisations.  This time the Forum was staged on 7 December in a virtual formula.

Once the coronavirus pandemic is over, Poland’s inbound tourism sector will be in need of a strong stimulus and help in recovery. Polish Tourism Organisation expects the 2023 European Games staged in Kraków and the region of Małopolska to provide the necessary boost.  

Organised by the European Travel Commission (ETC), the Europa Virtual Roadshow was implemented by AVIAREPS on 26 November. The Polish stand arranged by Polish Tourism Organisation succeeded in attracting a lot of attention.  

Focusing on slow tourism, a campaign promoting Dolny Śląsk (Lower Silesia) and Wrocław in the Belgian market generated more than a million views. Authors of the Travel Rebel blog visited the discussed region in September and brought back numerous videos, press materials and promotional social media content.

Polish Tourism Organisation recently staged three training sessions for tourist information centre staff in the regions of Świętokrzyskie, Zachodniopomorskie (Western Pomerania) and Mazowieckie (Mazovia). Attended by 80 participants, the meetings were intended to upgrade their skills of creating image-related information and promotional online content.