pot.gov.pl

Four days of intense debates, over a hundred speakers and nearly five hundred participants – that, in a nutshell, is the “Tourism of the Future 2025” Congress, which has just come to an end in Kołobrzeg. As one of the most important events in Poland’s tourism industry, the Congress became a forum for exchanging experiences, inspiring discussions and collectively seeking answers to questions about the future of travel.

The four-day “Tourism of the Future” Congress is currently underway in Kołobrzeg, bringing together several hundred experts, industry representatives, local government officials and entrepreneurs. A special highlight of the third day of the event (Thursday, 25 September) was the ceremonial celebration of the 25th anniversary of the Polish Tourism Organisation (PTO), combined with World Tourism Day.

On Wednesday, 24 September 2025, in Balatonfüred, Hungary, during the prestigious Cycling Tourism Conference, Poland was unanimously approved as the National EuroVelo Coordination Centre (NECC). This event marks a breakthrough in the history of Polish cycling tourism and a major success for the Polish Tourism Organisation (PTO) as well as its partner, the Association of Voivodeships of the Republic of Poland.

The Polish Tourism Organisation successfully organised two workshop events aimed at the Norwegian and Swedish tourism industry. The ‘(Re)Discover Central Europe’ workshop was part of a project to promote tourism of the V4 countries.

This year’s all-Poland celebrations of World Tourism Day were held in Supraśl and Białystok. The slogan of the event was ‘A new approach to tourism’, and it featured an industry conference entitled: ‘New trends in the development of health resorts and priorities in their promotion’ with the participation of the Secretary of State at the Ministry of Sport and Tourism, Andrzej Gut-Mostowy, and the President of the Polish Tourism Organisation, Rafał Szmytke.

The Polish Tourism Organisation continues its series of live streams from sightseeing Polish cities on the Mafengwo travel platform. In September, we reached Sandomierz with this form of promotion in the Middle Kingdom. The city charmed viewers in China, with live streaming watched by as many as 14,000 people.

For the sixth time, the Polish Run competition organised in Brussels by the East Poland House and the Polish Embassy in the Kingdom of Belgium in cooperation with the Polish Tourism Organisation was a success. The run and its accompanying events are an excellent opportunity to promote Poland, especially the regions of eastern Poland.

At the beginning of August, industry workshops with focus on the Polish offer of active tourism for high-budget customers were held in Beijing. The event was attended by 40 travel agents operating in Beijing and northern China.

A popular Belgian radio show, “La Grande Evasion”, promoted travel to Gdańsk and the region of Pomorze. There was mention of the biggest attractions and practical advice, as well as assurances that travelling to Poland is safe.

“Polonia. Un viaggio sonoro” (“Poland. An audio journey”) – under this title, a series of tourism podcasts about Poland was launched on the Italian Loquis platform, which specialises in short forms, geo-localised and targeted primarily at smartphone users.