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Graphics for the Open up to Europe campaign

#OpenUpToEurope: New ETC and POT Pan-European Campaign Launched

The #OpenUpToEurope campaign is a new promotional operation, part of the Co-branding of Promotional Campaigns initiative. This collaborative programme aims to support the European tourism sector as it emerges from the crisis caused by the COVID-19 pandemic. In the campaign, the Polish Tourism Organisation (POT) in association with regional partners is promoting urban and cultural tourism under the hashtag #OpenUpToPoland.
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Zsófia Mautner and András Jókuti in Poland

Zsófia Mautner and András Jókuti Taste Poland

The Polish Tourism Organisation (POT) recently invited Hungarian culinary celebrities Zsófia Mautner and András Jókuti to Poland. The theme of their visit, which lasted from 15 to 18 July, was culinary tourism in the Małopolska region.
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Screen from the POT campaign on the Italian market

Poland Runs Comprehensive Online Campaign in Italy

The Polish Tourism Organisation (POT) is running a campaign in Italy to promote Poland’s tourism offering together with the most up-to-date safety guidelines. Targeted at consumers as well as travel agents, the campaign is being carried out using specialised channels.
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Screenshots from the "Poland - everything you need" campaign

Poland – Everything You Need: POT Promotes Poland in China

The Polish Tourism Organisation (POT) in association with local tourism organisations has launched a five-month campaign called Poland – Everything You Need targeted at Chinese individual tourists. The first live streams are already behind us! This is the latest of POT promotional projects in China using live broadcasting technology.
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Screen from the Poland spot. More than a destination

POT’s Innovative Campaign on the British Market

The Polish Tourism Organisation (POT) has launched one of its most innovative marketing campaigns in the UK, based on the SmartAds system and Sky television. A video with Poland’s tourism offering will reach specially selected audiences.
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Graphics from the campaign in Luxembourg

Campaign in Grand Duchy of Luxembourg Promotes Poland and Warsaw

A month-long Polish Tourism Organisation (POT) campaign promoting Poland in the Grand Duchy of Luxembourg ended recently. The focus of the project was the promotion of Warsaw, the only Polish city with direct flights to Luxembourg, and the background – the centenary of diplomatic relations between the two countries. The project partners were the Warsaw Tourism Organisation and LOT Polish Airlines.
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Polish stand at the Arab Health fair

POT at Arab Health in Dubai

The participants of the Arab Health trade fair held in Dubai, United Arab Emirates, included the Polish Tourism Organisation (POT). This was the world’s biggest trade event for medical-sector services and products to take place this year.
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President of the Polish Tourist Organization, Rafał Szlachta, and Deputy Minister of the Ministry of Culture and National Heritage, Anna Krupka

38th Carpathian Couriers Race Approaches

The 38th edition of the Carpathian Couriers Race, one of the most important events for young cyclists aged up to 23, will take place from 29 to 31 August. This year the entire route lies within Poland. Rafał Szlachta, president of the Polish Tourism Organisation (POT), took part in a conference promoting the race.
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