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#OpenUpToEurope: New ETC and POT Pan-European Campaign Launched
The #OpenUpToEurope campaign is a new promotional operation, part of the Co-branding of Promotional Campaigns initiative. This collaborative programme aims to support the European tourism sector as it emerges from the crisis caused by the COVID-19 pandemic. In the campaign, the Polish Tourism Organisation (POT) in association with regional partners is promoting urban and cultural tourism under the hashtag #OpenUpToPoland.
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