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Belgian Travel Blog Awards, the most important event for influencers in Belgium, took place for the 6th time. Poland was a partner of the Best Road Trip award, which went to the very popular Flemish tourist blog, Het is de Merckx.

The 25th edition of the Borsa Mediterranea del Turismo trade fair took place in Naples, where we presented our country’s tourist offer. Southern Italy is an increasingly promising market for tourism to Poland. The Polish Tourism Organisation is using the existing favourable trend and strengthening promotional efforts in this area. 

The International Office of the Polish Tourism Organisation in Berlin is among the winners of the “Verkehrsbüro des Jahres 2022” competition. Our outpost in Germany, which ranked 5th among the best-rated national tourist organisations, has been recognised for working with the media. 

To mark International Women’s Day, the POT International Office in Beijing launched a campaign involving a well-known Chinese blogger Wei Yishan. The popular influencer shared her impressions from her trip to Poland and showed the audience the places she liked most.

On 23 March, Budapest will see the Bocuse d’Or Europe gastronomic competition, which will last for two days. Poland will be represented by chef Jakub Kasprzak. The Polish Tourism Organisation is a partner of Team Poland in this prestigious competition.

The BTL fair in Lisbon inaugurated this year’s season of tourism promotion on the Portuguese market. This is the first event to take place in person since the pandemic. POT presented a wide range of Polish attractions. Warsaw, Kraków and numerous Polish travel agencies were also promoted at our stand. 

Efforts to promote Poland in Scandinavia have begun. The Polish Tourism Organisation presented our offer at two major events organised in the Kingdom of Denmark: the Ferie for Alle (Danish Travel Show) in Herning and the Bike Show in Copenhagen.

Jura Krakowsko-Częstochowska, EnoTarnowskie, Łódź and Poznań have been named the best in the “Polish Tourist Brands” [Polskie Marki Turystyczne] project. Andrzej Gut-Mostowy, State Secretary at the Ministry of Sport and Tourism, and Anna Salamończyk-Mochel, President of the Polish Tourism Organisation, presented the certifications during a ceremony held in Kielce on Monday 7 March 2022.

A seminar on religious and cultural tourism took place in Italy. POT took the opportunity to promote, among others, pilgrimage routes, places associated with John Paul II, UNESCO listed monuments, and our country’s gastronomic heritage.

Travel Exhibition tourism fair was held in Budapest. The Polish Tourism Organisation had prepared a rich portfolio of health services and health resorts in Poland. The event was also an excellent opportunity to strengthen relations with the medical tourism industry.