The Polish Tourism Organisation has carried out an image campaign in the largest women’s magazines in Belgium: the Dutch-language Libelle and the French-language Femmes d’Aujourd’hui. Large cities with a wide range of tourist attractions were the subject of promotion this time.
The Polish Tourism Organisation continues to actively promote Polish tourism on the Italian market. In recent weeks, a wide range of travel offers to our country was presented at workshops in Venice and Bergamo. Thanks to the numerous air connections from the north of Italy, our presentations enjoyed great interest.
The Polish Tourism Organisation has carried out a four-week promotional campaign in the UK, aimed at travel agents. The main channel of communication was the airwaves of Travel.Radio, which broadcast spots every day, and the social media of that station.
The Polish Tourism Organisation remains active in promotional activities on the Portuguese market. The latest such event was the participation of a series of industry workshops in Porto, Coimbra and Lisbon, organised by Publituris.
The Polish Tourism Organisation has promoted the offer of active tourism and city break trips at the 17th DITEX fair in Marseilles. The French give special recognition to our openness, hospitality and the increasingly recognisable Polish cuisine.
The Italian market is seeing vigorous promotional activities aimed at the tourism industry. During a workshop in Turin, we presented our offer focused on cities, encompassing different kinds of tourism: cultural, active and natural, all in the vicinity of major Polish cities. We are putting particular emphasis on the areas to which new flights from Turin are being developed.
Belgian Travel Blog Awards, the most important event for influencers in Belgium, took place for the 6th time. Poland was a partner of the Best Road Trip award, which went to the very popular Flemish tourist blog, Het is de Merckx.
The 25th edition of the Borsa Mediterranea del Turismo trade fair took place in Naples, where we presented our country’s tourist offer. Southern Italy is an increasingly promising market for tourism to Poland. The Polish Tourism Organisation is using the existing favourable trend and strengthening promotional efforts in this area.
The International Office of the Polish Tourism Organisation in Berlin is among the winners of the “Verkehrsbüro des Jahres 2022” competition. Our outpost in Germany, which ranked 5th among the best-rated national tourist organisations, has been recognised for working with the media.