The marketing campaign called “Now vs. Later” conducted by the International Office of the Polish Tourism Organisation in London has been nominated for the TravMedia 2021 Award in the Best Online Campaign category. It was among the top 5 advertising campaigns carried out in the UK by national tourist organisations in 2020. The TravMedia Awards is one of the most prestigious competitions in the tourist industry.
The Polish Tourism Organisation won the Best Stand Award at the 2022 FITUR International Tourism Fair. The Polish stand was recognised for its creative presentation of the offer and the professionalism of our tourism industry.
The 2022 FITUR International Tourism Fair started in Madrid on 19 January. The Polish Tourism Organisation had prepared a large and one-of-a-kind stand at which 11 exhibitors - Polish cities, regions and tour operators - presented their offer. This was the first industry event on a global scale this year.
On Thursday, 23 December, the Minister of Sport and Tourism appointed Anna Salamończyk-Mochel, former Vice-President of the Polish Tourism Organisation, as the Acting President of the Polish Tourism Organisation.
Messe Berlin, the organisers of ITB Berlin 2022, have announced the cancellation of the event which was due to take place from 9 to 13 March 2022 in an in-person formula. Instead, the fair will be organised virtually.
The Polish Tourism Organisation has released a series of podcasts entitled “Viaggio in Polonia” in Italy. This is an innovative promotional product on the Italian market, co-run with Lonely Planet Italia. The first series consists of 6 episodes in which Poland is presented by the voice of the well-known radio journalist Doris Zaccone and many guest speakers, including mainly Italians living in Poland and enamoured with it.
The 4th Tourist Blogger Championship is now behind us. The winners were the representatives of the Dolnośląskie Voivodeship – Hasające Zające. Voyagerka from Łódź came in second, and the podium also featured My na szlaku, supported by the Regional Tourism Organisation of the Świętokrzyskie Voivodeship.
A promotional event was held at the premises of the Polish Institute in Rome, during which the most interesting tourist products of the coming year were presented and the last 12 months were summarised. It was attended by invited journalists writing about tourism and selected Italian tour operators. The organisers of the project were the Polish Tourism Organisation and the Polish Institute in Rome.
The week of Polish cuisine is underway in Paris. Together with Bocuse d’Or Poland and the Paris Bistros Association, the Polish Tourism Organisation is running a campaign in France under the name “Discover Poland through its gastronomy”, which presents Polish culinary specialities to French palates.
On Friday, President of the Polish Tourism Organisation Rafał Szlachta and President of the Polish Handball Federation Henryk Szczepański signed a letter of intent in Kraków’s TAURON Arena, stating that POT will promote Poland at the 2023 World Men’s Handball Championship and encourage foreign visitors to take advantage of a wide range of tourist services.