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The BTL fair in Lisbon inaugurated this year’s season of tourism promotion on the Portuguese market. This is the first event to take place in person since the pandemic. POT presented a wide range of Polish attractions. Warsaw, Kraków and numerous Polish travel agencies were also promoted at our stand. 

Efforts to promote Poland in Scandinavia have begun. The Polish Tourism Organisation presented our offer at two major events organised in the Kingdom of Denmark: the Ferie for Alle (Danish Travel Show) in Herning and the Bike Show in Copenhagen.

Jura Krakowsko-Częstochowska, EnoTarnowskie, Łódź and Poznań have been named the best in the “Polish Tourist Brands” [Polskie Marki Turystyczne] project. Andrzej Gut-Mostowy, State Secretary at the Ministry of Sport and Tourism, and Anna Salamończyk-Mochel, President of the Polish Tourism Organisation, presented the certifications during a ceremony held in Kielce on Monday 7 March 2022.

A seminar on religious and cultural tourism took place in Italy. POT took the opportunity to promote, among others, pilgrimage routes, places associated with John Paul II, UNESCO listed monuments, and our country’s gastronomic heritage.

Travel Exhibition tourism fair was held in Budapest. The Polish Tourism Organisation had prepared a rich portfolio of health services and health resorts in Poland. The event was also an excellent opportunity to strengthen relations with the medical tourism industry.

In response to the attack of the Russian Federation on Ukraine, the Chancellery of the Prime Minister has launched a special website for those fleeing from Ukraine and those who want to help them. Want to take part in this effort? Know someone who is looking for help? Go to PomagamUkrainie.gov.pl, fill out the form and show your support for our neighbours in their hour of need!

A meeting of representatives of the V4 Group states is taking place in Budapest with the slogan “V4 Presidency of Hungary – Recharging Europe”, highlighting the latest trends in tourism related to technology, sustainable development and educational projects. The event is organised by the Hungarian Tourism Organisation.

Weiwei Stork is a new mascot of Poland, designed to promote our country on the Chinese market. The Polish Tourism Organisation and the Polish Institute in Beijing want to capitalise on the popularity of the mascot phenomenon in connection with the recent 2022 Winter Olympics.

The marketing campaign called “Now vs. Later” conducted by the International Office of the Polish Tourism Organisation in London has been nominated for the TravMedia 2021 Award in the Best Online Campaign category. It was among the top 5 advertising campaigns carried out in the UK by national tourist organisations in 2020. The TravMedia Awards is one of the most prestigious competitions in the tourist industry.

The Polish Tourism Organisation won the Best Stand Award at the 2022 FITUR International Tourism Fair. The Polish stand was recognised for its creative presentation of the offer and the professionalism of our tourism industry.