pot.gov.pl

In the first three quarters of 2019 our country was visited by 8.2% foreign tourists more than in the first nine months of 2018. The greatest growth rate was recorded in the South Korean market - 67.3%.  

Polish Tourism Organisation conducted a highly successful promotional campaign applying the Pinterest platform. Aimed at the UK market, the campaign’s goal was to get through with its message to people looking for holiday inspirations.

Polish Tourism Organisation brought the Time for Poland photo exhibition to Belgium to promote 16 Polish regions’ key assets related to nature and active tourism. The comprehensive exhibition travelled through Flanders for six months together with Armoured Wings, an exhibition presenting the accomplishments of the 1st Armoured Division commanded by General Stanisław Maczek.

Polish Tourism Organisation International Office in Beijing capped the Chinese calendar year with the latest in a series of industry workshops promoting a joint tourist product of Poland and Sweden. This time brought to Shanghai, the meeting once again attracted numerous representatives of the local tourism industry.

Polish Tourism Organisation came back for its annual visit at Austria’s international Ferien Messe Wien trade fair. The promotion of Poland was focused on tourist highlights, regional cuisine and enotourism.

This year’s edition of Vakantiebeurs, one of the largest travel trade shows in Europe, has wrapped up in Utrecht. The Polish stand arranged by the Amsterdam-based office of Polish Tourism Organisation showcased cities, regions and companies operating in the tourism industry.

Polish Tourism Organisation set its intense promotional campaign of Poland’s inbound tourism in winter scenery. As a rule, winter is when U.S. tourists plan their long-distance trips, included those headed to European destinations. Thanks to POT’s efforts, advertisements and articles encouraging visits to Poland in 2020 were published in most popular travel media outlets. 

A group of eight Italian tour operators visited Poznań at the invitation of Polish Tourism Organisation. The capital of the region of Wielkopolska offers the perfect setting for MICE events. The stay was arranged in close cooperation with Poznań Local Tourist Organisation.

Polish Tourism Organisation continues its efforts aimed at promoting Poland as an intriguing tourist destination in the so-called low season. Christmas markets are particularly attractive from the viewpoint of Southern European markets. POT is convincing Italian travellers that Polish cities in the winter can effortlessly compete with their German or Austrian counterparts.

Travel Magazine, Belgium’s leading travel trade magazine, awarded top performers of the tourism industry for the twentieth-second time. POT’s International Office in Brussels promoted the Niche Tour Operator category.