Sample creations in the campaign on the Chinese market

POT’s campaign in China promotes Chopin tourism highlights

Polish Tourism Organisation partnered up with Tuniu, one of China’s leading online travel agencies and tourism portals, to conduct an information campaign in the Chinese. Its main theme involves tourism highlights related to Frederic Chopin and trip proposals for Chinese tourists planning to visit Poland.  
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Zuzanna Gutkowska (in the middle)

POT at expos in Beijing and Guangzhou

Polish Tourism Organisation attended Beijing International Tourism Expo, the first major trade fair to be staged in Beijing since the pandemic outbreak. The September event merged offline and online components, making it possible to showcase the offer of companies who could not come to China.
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Tourist Information Forum’s Board

POT headquarters host a session of Tourist Information Forum’s Board

A session of the Board of Tourist Information Forum (Forum Informacji Turystycznej - FIT) and Polish Tourism Organisation (Polska Organizacja Turystyczna - POT) was staged at the latter’s Warsaw headquarters on 16 July. The agenda included, i.a. objectives and criteria of new terms & conditions of tourist information certification as part of the Polish System of Tourist Information.
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Wojanów Palace

Czech TV shoots a travel show promoting Poland

The team behind Bedekr, a popular travel show broadcast by a public Czech TV channel, is filming new episodes in Poland. Thanks to the efforts of Polish Tourism Organisation and its cooperation with Lower Silesia Tourist Organisation, the show’s next season will present the Karkonosze mountain range including the towns of Jelenia Góra and Karpacz.  
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Graphics from the Safe Object campaign

Tourists can feel safe in Poland!

With domestic tourism recovering, Polish Tourism Organisation launched the “Have a stay safe in Poland” information campaign aimed at, i.a. recognising “hygienically safe venues”. The certificate already distinguishes more than 1,000 accommodations.
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 Church of All Saints at Grzybowski Square

Belgian VivaCité radio station gives airtime to Warsaw

Last weekend Poland was the main subject of the travel radio show La Grande Evasion (The Great Escape) broadcast live by the Belgian VivaCité station on Saturday afternoons. VivaCité is Belgium’s second most popular French-language station with more than 500,000 listeners tuning in every day.
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 Virtual PTO stand

POT attends a virtual trade show for the Chinese market

Polish Tourism Organisation took part in a virtual trade show staged with EU funding by Aviareps for the Chinese market. The event involved 40 European exhibitors, including representatives of tourism organisations, hotel chains, travel agencies, transport operators, as well as more than 60 Chinese tourism companies interested in the European offer.  
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Do góry