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President of POT Rafał Szlachta and President of GOPR Foundation Roman Dziedzic attended a meeting in the office of Polish Tourism Organisation. Its participants discussed proposals of joint undertakings intended to make tourists safe in the Polish mountains.

The latest articles about Poland are now available at Reishonger, the well-known Dutch travel portal. This time the publications spotlight highlights of two regions in Southern Poland: Małopolska and Dolny Śląsk (Lower Silesia) along with their main cities of Kraków and Wrocław.

On Saturday 16 January Ferien Messe Wien (Reed Exhibition) partnered up with the Reisen team of the Austrian Kurier to stage a so-called Reisetag virtual meeting of tourism industry representatives and independent travellers.

Staged by Polish Tourism Organisation, a press trip for a journalist from the prestigious Condé Nast Traveller magazine was aimed to promote Gdańsk and its tourist and cultural highlights.

Polish Tourism Organisation’s highly successful promotional campaign in December assured Dutch travellers that in the forthcoming season they should visit campgrounds in the region of Dolny Śląsk (Lower Silesia). The project was developed in cooperation with ASCI, the Netherland’s leading campsite specialist.

Polish Tourism Organisation’s Golden Pins image campaign applied both social media and Google Ads for promotional purposes.

Staged by Polish Tourism Organisation’s International Office in Beijing, a three-month promotional campaign on the Tuniu platform, one of China’s leading online travel agencies and tourism portals, has just wrapped up. The objective was to introduce Chinese audience to Poland’s tourism highlights related to Fryderyk Chopin and to showcase itinerary proposals for touring our country.

The Beijing-based International Office of Polish Tourism Organisation (Polska Organizacja Turystyczna - POT) brought authentic Polish Christmas ambience right into the very centre of Beijing. Held in cooperation with the Embassy of the Republic of Poland in Beijing and the Polish Institute, the Christmas-themed workshop focused on baking and decorating gingerbread cookies.

As part of the “Let your neighbour know about Poland” image campaign, the Paris-based International Office of Polish Tourism Organisation (Polska Organizacja Turystyczna - POT) filmed the first video in a series dedicated to Polish cuisine.

Polish Tourism Organisation (Polska Organizacja Turystyczna - POT) continues to take actions intended to help tourism industry recover from the crisis triggered by the pandemic. Among these initiatives, mention is due to the December series of webinars aimed at members of local tourism organisations and other industry companies operating in their area.