The 12th European Academy for Conference Organisers and Planners will take place on 4 October 2011 at 10:00 a.m. – 5:00 p.m. in Folwark Zalesie – Grajów near Wieliczka, and will precede one of the largest industry events of the year – the European Tourism Forum in Kraków.
The topic of the Academy is “The Europe of meetings – marketing strategies in acquiring international congresses.” This year’s Academy is co-financed by the Poland Convention Bureau of the Polish Tourist Organisation.
The Meeting is addressed to individuals responsible for managing conferences, and preparing packages and services for business meetings, events and training, and especially to specialists in organising events within travel offices and event agencies; training organisers; planners of conferences in companies, associations and institutions; professional congress organisers; and hoteliers in the fields of banquets, marketing and sales.
The programme includes lectures by
- Agata Niemczyk, Ph.D. Cracow University of Economics – Marketing in Business Tourism – introduction, definitions, marketing mix / relationship marketing; marketing research as an information base for effective marketing / SWOT analysis for Poland with regard to international congresses
- Anna Jędrocha – Symposium Cracoviense / The Congresses and Conferences in Poland Association – Congress organisers – Associations, CORE PCO, AMC. ICCA resources – what opportunities does ICCA give with regard to congress acquisition?
- Piotr Wilczek – A05 / The Congresses and Conferences in Poland Association – Congress Ambassadors Programme
- Prof. Marek Pawełczyk – Gliwice University of Technology / President of IIAV / Polish Congresses Ambassador – How to acquire congresses of international associations.
- Sławomir Wróblewski – Meetings Management – Marketing activities in the meetings and events industry – direct sales, exhibitions, fairs, shows, how to prepare, what to do during and after, fam trips and study tours organisation
- Adam Mikołajczyk – Best Place – European Place Marketing Institute – The best campaigns promoting Polish towns and regions in business tourism
Detailed information on www.skkp.org.pl
