In connection with the official launch of Poland’s publicity campaign on the German, French, and British markets “Let’s Promote Poland Together” within project 6.3., which took place on 7 June, the Poland Convention Bureau of the Polish Tourist Organisation presented its new logo and name.
From June 2011 the promotion of Poland as a business destination will be carried out under the new name of POLAND Convention Bureau (formerly Convention Bureau of Poland PTO). With the new name we would like to support Poland’s leading role in our actions.
The publicity campaign for POLAND Convention Bureau starts in parallel to the new image-product campaign planned for the years 2011 and 2012, which is implemented as part of the project “Let’s Promote Poland Together,” financed from EU funds. Our new image will be presented in international trade magazines, through product films, and special multimedia presentations.
„The new name, logo, and the entire campaign during which we are promoting Poland as an attractive destination for meetings and events are all modern and show our openness and hospitability, as well as the fact that we are in a position to provide professional services to business tourists. We would also like to appeal to people’s imagination. Polska. Move Your Imagination” – explains the manager of POLAND Convention Bureau Krzysztof Celuch.
