ICCA Research, Sales and Marketing Programme organised by ICCA (International Congress and Convention Association) coming soon. The programme will start on 7-9 July 2011 in Gdańsk. This programme is dedicated to meeting industry representatives, both public and commercial sector: specialists and coordinators in Convention Bureaux, conference facilities and companies involved in the professional service of congresses and conferences.
Register now!
Highlights of the program relate to:
• practical training in an online database ICCA;
• rules for the preparation of RFP;
• rules for the preparation of BIDs;
• rules for the preparation of FAM TRIP Programmes;
• the principle of negotiation with the customer;
• new directions in the meetings industry.
A significant part of the programme fill with practical workshops, direct discussions with representatives of the invited companies and exchange of experiences of the congress organized or planned among the participants under the Business Exchange session.
