The Polish Tourism Organisation has carried out a four-week promotional campaign in the UK, aimed at travel agents. The main channel of communication was the airwaves of Travel.Radio, which broadcast spots every day, and the social media of that station. Since the beginning of this year, the Polish Tourism Organisation has continued to actively promote […]

The Polish Tourism Organisation remains active in promotional activities on the Portuguese market. The latest such event was the participation of a series of industry workshops in Porto, Coimbra and Lisbon, organised by Publituris. The so-called “Roadshow” of Publituris, Portugal’s leading travel trade news, is one of the major B2B events on the tourist market […]

The Polish Tourism Organisation has promoted the offer of active tourism and city break trips at the 17th DITEX fair in Marseilles. The French give special recognition to our openness, hospitality and the increasingly recognisable Polish cuisine. After two years of hiatus due to the Covid-19 pandemic, DITEX trade fairs were held in Marseille. This […]

The Italian market is seeing vigorous promotional activities aimed at the tourism industry. During a workshop in Turin, we presented our offer focused on cities, encompassing different kinds of tourism: cultural, active and natural, all in the vicinity of major Polish cities. We are putting particular emphasis on the areas to which new flights from […]

Together with its partners, the Polish Tourism Organisation presented our bicycle tourism offer to Belgian audiences at the 2022 Bike Brussels. Eagerly awaited during the two years of the pandemic hiatus, the Bike Brussels fair has returned to the Belgian tourism event scene. The fourth edition of the fair was organised between 25 and 27 […]

Belgian Travel Blog Awards, the most important event for influencers in Belgium, took place for the 6th time. Poland was a partner of the Best Road Trip award, which went to the very popular Flemish tourist blog, Het is de Merckx. This year’s Belgian Travel Blog Awards attracted bloggers to Namur, the capital of Wallonia, […]

The 25th edition of the Borsa Mediterranea del Turismo trade fair took place in Naples, where we presented our country’s tourist offer. Southern Italy is an increasingly promising market for tourism to Poland. The Polish Tourism Organisation is using the existing favourable trend and strengthening promotional efforts in this area.  Between 18 and 20 March, the […]

The International Office of the Polish Tourism Organisation in Berlin is among the winners of the “Verkehrsbüro des Jahres 2022” competition. Our outpost in Germany, which ranked 5th among the best-rated national tourist organisations, has been recognised for working with the media.  This marks the seventh time already that the Berlin office of the Polish […]

To mark International Women’s Day, the POT International Office in Beijing launched a campaign involving a well-known Chinese blogger Wei Yishan. The popular influencer shared her impressions from her trip to Poland and showed the audience the places she liked most. International Women’s Day is a very important date in the marketing calendar for numerous […]