The latest spot promoting Poland in selected Asian markets will be emitted up to 7 February 2014 on one of the largest TV channels – CNN. From the major international news channels, CNN provides the greatest reach to 23% of the customers in Asia.
30-second spot dedicated to the Asian market, which will be broadcast up to 140 times (prime time – morning and evening) aims to encourage to visit Poland.
The fact that CNN is the most watched TV channel in hotels by business travelers mainly, the message reaches directly this audience.
The supporting element is a Banner advertising on the website www.cnn.com
Visit You Tube channel of PTO
