As is the case each year, Polish Tourism Organisation arranged the Polish national stand (D80) at IBTM World. Staged in Barcelona on 19-21 November 2019, this is the leading event for the meetings, incentives, conferences and events industry. This year’s offer of Poland was complemented by a meeting applying the Happy Hours format, staged together by Poland Convention Bureau POT and Polish Airlines LOT.
The EIBTM World exhibition draws industry representatives from all over the world, who come to promote their products, destinations and search for new partners and sources of inspiration in the field of organising meetings and events. According to data submitted by organisers, this year’s edition drew more than 2,600 exhibitors from 150 countries all around the world and more than 2,700 hosted buyers. During the three-day event they took part in more than 74,000 scheduled business meetings. As many as 62,000 hosted buyers attending the latest IBTM World came to Barcelona for the first time.
Poland Convention Bureau POT, supported by Madrid-based Polish Tourism Organisation International Office, hosted group presentations showcasing Poland and individual meetings with planners. The presentation was accompanied by individual offers prepared by co-exhibitors as part of the Polish national stand:
- Bukovina Resort,
- EXPO Kraków PCO & DMC Kraków,
- Hotel Narvil Conference & Spa,
- ICE Kraków Congress Centre,
- Jan-Pol DMC Poland,
- Kraków Convention Bureau,
- Lubelskie Convention Bureau,
- Łódź Convention Bureau,
- Mazurkas DMC Poland - MCC Mazurkas Conference Centre & Hotel,
- Polish Airlines LOT,
- Warsaw Convention Bureau.
In addition to guaranteeing direct business contacts, IBTM World makes it possible to explore the latest trends in the meetings industry and enhance your knowledge. The three-day exhibition featured more than 100 events, networking sessions and meetings behind closed doors.
This year’s offer of Poland was complemented by a meeting applying the Happy Hours format, staged together by Poland Convention Bureau POT and Polish Airlines LOT. Serving regional snacks, homemade liqueurs and sweets, the organisers made sure to convince all guests that Poland is an attractive and friendly destination worth working with. The Happy Hours event also included a business card raffle with regional products, stays in Poland and souvenir packages funded by exhibitors and Polish business partners as the main awards.
Aneta Książek, Head of Poland Convention Bureau POT, sums up: “The offer of our country to a large degree matches the requirements set by organisers. The list of our advantages includes central location in Europe, continuously expanded network of flights, high safety level, affordable prices, available infrastructure and support provided by convention bureaux and professional organisers of meetings and events. The Polish national stand, traditionally staged under the motto of ‘Polska Smart Move!’, featured a veritable cross-section of our industry. Due to the launch of the National Support Programme for the Meetings Industry, LOT Polish Airlines was for the first time included in the presentation. During numerous meetings its delegates informed about options of taking part in other PLL LOT programmes aimed at the MICE sector, such as LOT Meetings and LOT Conventions”.