Summarising the meetings industry’s 2018 accomplishments, analysing factors making a destination attractive for staging corporate, incentive and association meetings, and identifying trends of regions’ development inspired by smart specialisations - these are the highlights of the tenth edition of Poland Meetings and Events Industry Report.
As is the case each year, Polish Tourism Organisation - Poland Convention Bureau compiled a report, whose main goal is to get an optimally broad picture of the 2018 state of affairs in Poland’s meetings and events industry. The data presented in the report discuss 22,152 meetings and events involving more than 50 attendees each. Compared with the previous year, the number of events in 2018 grew by 1,000.
A presentation of the condition of Poland’s sector of meetings and events is possible due to Poland Convention Bureau POT’s ongoing cooperation with municipal and regional convention bureaux, recommended professional congress organisers (PCOs) and incentive travel companies (ITCs), as well as international associations (ICCA and UIA). Each year they collect and submit data, whose analysis allows drawing an optimally comprehensive picture of the meetings industry in Poland. Nevertheless, we should keep in mind that they do not guarantee a full overview of the phenomenon.
This year’s data are complemented by an article by Monika Dembińska of Poznań University of Economics and Business, who analysed the factors making destinations attractive for corporate, incentive and association meetings.
We would like to thank everyone involved in the development of the Report!
The Report’s printed version will be launched at the Polish Congress Ambassadors Gala to be held in the International Congress Centre in Katowice on 21 October 2019.