On Saturday 16 January Ferien Messe Wien (Reed Exhibition) partnered up with the Reisen team of the Austrian Kurier to stage a so-called Reisetag virtual meeting of tourism industry representatives and independent travellers. Held on 10 AM – 4.30 PM, the event was divided into several thematic blocks, included one dedicated to the Czech Republic […]

Staged by Polish Tourism Organisation, a press trip for a journalist from the prestigious Condé Nast Traveller magazine was aimed to promote Gdańsk and its tourist and cultural highlights. The trip took place on 10-12 January 2021. Due to the ongoing pandemic, the stay assumed a slightly different character than is usually the case. While […]

Polish Tourism Organisation’s highly successful promotional campaign in December assured Dutch travellers that in the forthcoming season they should visit campgrounds in the region of Dolny Śląsk (Lower Silesia). The project was developed in cooperation with ASCI, the Netherland’s leading campsite specialist. Conducted via newsletters, print and online publications, and social media posts, the campaign […]

Polish Tourism Organisation’s Golden Pins image campaign applied both social media and Google Ads for promotional purposes. The goal of the campaign was to sustain interest in Poland and remind domestic and foreign tourists about the country’s impressive potential as an attractive destination that should be included in travel plans once the current restrictions are […]

Staged by Polish Tourism Organisation’s International Office in Beijing, a three-month promotional campaign on the Tuniu platform, one of China’s leading online travel agencies and tourism portals, has just wrapped up. The objective was to introduce Chinese audience to Poland’s tourism highlights related to Fryderyk Chopin and to showcase itinerary proposals for touring our country. […]

The Beijing-based International Office of Polish Tourism Organisation (Polska Organizacja Turystyczna – POT) brought authentic Polish Christmas ambience right into the very centre of Beijing. Held in cooperation with the Embassy of the Republic of Poland in Beijing and the Polish Institute, the Christmas-themed workshop focused on baking and decorating gingerbread cookies. Enjoying a true […]

As part of the “Let your neighbour know about Poland” image campaign, the Paris-based International Office of Polish Tourism Organisation (Polska Organizacja Turystyczna – POT) filmed the first video in a series dedicated to Polish cuisine. Shot in December, the episode focused on Christmas Eve meals. Broadcast live via the International Office’s Facebook page (https://www.facebook.com/PologneTravelFr/), […]

Polish Tourism Organisation (Polska Organizacja Turystyczna – POT) continues to take actions intended to help tourism industry recover from the crisis triggered by the pandemic. Among these initiatives, mention is due to the December series of webinars aimed at members of local tourism organisations and other industry companies operating in their area. The workshop was […]

The latest edition of the General Meeting of members of Tourist Information Forum (Forum Informacji Turystycznej – FIT) and Polish Tourism Organisation (Polska Organizacja Turystyczna – POT) assumed a unique virtual formula. Staged on 11 December, the meeting was attended by Rafał Szlachta, President of POT. Key agenda topics focused on present and future challenges […]