Another, and also the last, FAM TRIP within the framework of the campaign run on the British, French, and German markets took place on 1-4 June. This time we invited planners to the Kuyavian-Pomeranian region, so that they could get to know its atmosphere, the most exciting attractions, and venues adapted for the organisation of meetings and events. On the first day, participants could get to know one another on a steamship voyage in Bydgoszcz, which was followed by a meeting with the Bydgoszcz Convention Bureau, a visit to the Opera Nova Conference Centre, and then interactive city sightseeing. The day ended with a dinner accompanied by music played live in the Weranda restaurant.
The next day, the participants visited the ”Zawisza” stadium, which has been adapted for hosting big sporting and entertainment events. Another attraction prepared for the participants was a flight over the whole region, enabling them to admire the landscapes and towns. After the lunch break, the Fam Trip participants moved to Toruń – a city famous for the production of gingerbread, and the city of origin of Nicolaus Copernicus. After city sightseeing, everyone was able to bake gingerbread themselves, following the traditional recipe in the real-life Gingerbread Museum. In the evening, there was a dinner, during which the process of beer brewing was demonstrated in the Jan Olbracht Browar Staromiejski restaurant.
The third day was launched with an opportunity for the guests to check their automotive skills at the Toruń Driving Academy. After such an abundance of entertainment, the guests were invited to visit Ciechocinek – a health resort famous for the biggest wooden graduation towers in Europe. The next part of the day was dedicated to relaxation in the water facility, with saline drawn directly from Ciechocinek springs in the Villa Park Med & SPA Hotel. The day ended, and the sporting emotions completed, with a visit to the Moto Arena in Toruń, where the guests could watch a speedway event from the VIP zone. A presentation of the Toruń Convention Bureau was also shown.
Within the campaign, launched a year prior to UEFA EURO 2012TM, five Fam Trip events have been organised in specific towns and regions:
- Warsaw
- Kraków and Małopolska
- Silesia
- Gdańsk and the region
- the Kuyavian-Pomeranian Voivodeship
In total, 39 planners from three priority markets took part in these events. In 2013 another three FAM TRIP events are planned addressed also for planners from Belgian and Scandinavian markets.
