Shaping the Future of Meetings: ICCA's Role in the MICE Sector

what is icca International Congress and Convention Association

Introduction to ICCA

The International Congress and Convention Association (ICCA) stands as a prominent entity within the realm of global events and meetings. With its full name, "International Congress and Convention Association," ICCA has earned a reputation as a leading organization that embodies the essence of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry.

Founded in 1963 by a visionary group of travel agents, the International Congress and Convention Association (ICCA) initially focused on gathering and disseminating practical information about the international meetings market. The meeting industry's rapid growth surpassed their expectations, leading to a surge in membership applications from diverse sectors of the travel industry. Today, over 60 years later, ICCA boasts a global membership network of more than 1,000 suppliers to the international meetings industry, spanning nearly 100 countries. As a testament to its enduring relevance, ICCA remains at the forefront of shaping the global events landscape, fostering collaborations, and empowering its members to excel in the dynamic world of international meetings and conventions.

At its core, ICCA plays a pivotal role in representing and advocating for the interests of the international meetings and events community. As a global association, it acts as a unifying force, bringing together professionals and organizations involved in organizing and hosting various events around the world. ICCA serves as a platform for collaboration, knowledge exchange, and innovation within the dynamic landscape of the MICE sector, facilitating growth and excellence in the industry.

Reading this article you will find answers to these questions:

  • What is ICCA, and what does it stand for in the context of the meetings industry?
  • How does ICCA influence and represent the global MICE sector?
  • What are the benefits of becoming an ICCA member for organizations involved in the meetings industry?
  • How does ICCA facilitate networking opportunities for its members?
  • What valuable market insights do ICCA members gain access to through its comprehensive database of international meetings and events?
  • How does ICCA contribute to the continuous education and professional development of its members?
  • In what ways can ICCA membership lead to new business leads and potential partnerships for organizations?
  • How does ICCA's global presence impact the international meetings industry, and what are the advantages of being part of this global network?
  • What initiatives and projects is ICCA involved in to promote sustainable and responsible practices within the meetings industry?
  • Why should organizations consider ICCA membership to elevate their reputation and credibility within the MICE sector while shaping the future of international events and conventions?

Purpose and Mission

The primary purpose and mission of ICCA revolve around fostering the advancement and prosperity of the meetings industry on a global scale. As an esteemed organization, ICCA is committed to promoting the exchange of knowledge, best practices, and expertise within the realm of international events and conventions.

At the heart of ICCA's mission lies the goal of creating a thriving environment for collaboration and professional development. By facilitating connections between industry professionals, ICCA aims to enhance the collective understanding of emerging trends, innovations, and challenges faced by the MICE community. This dedication to knowledge sharing empowers members to make informed decisions and adapt their practices to evolving market demands.

ICCA takes an active role in cultivating an ecosystem of learning, where expertise is not limited to specific geographic boundaries. Through various educational programs, workshops, and seminars, ICCA endeavors to equip its members with the tools and insights necessary to deliver exceptional event experiences.

Furthermore, ICCA's mission extends to elevating the standing of the meetings industry on the global stage. By advocating for the importance of face-to-face interactions and their profound impact on business and social progress, ICCA positions the MICE sector as a vital driver of economic growth and cultural exchange.

In essence, ICCA's overarching purpose is to serve as a guiding force, steering the MICE industry towards innovation, sustainability, and inclusivity. Through its relentless pursuit of excellence and commitment to knowledge dissemination, ICCA empowers its members to shape the future of international events and conventions, contributing to the prosperity of nations and societies worldwide.

Membership and Eligibility

ICCA welcomes a diverse range of entities within the meetings and events ecosystem to become its esteemed members. This inclusivity allows ICCA to bring together a wide array of industry stakeholders, fostering a vibrant and interconnected community.

Potential members eligible for ICCA inclusion comprise various key players in the MICE industry, such as:

  • convention centers, congress centers,
  • event organizers,
  • destination marketing organizations (DMOs) including convention bureaux,
  • hotels,
  • conference venues,
  • professional conference organizers (PCOs),
  • and suppliers offering services and solutions to support event planning and execution.

To maintain the quality and credibility of its membership base, ICCA follows specific eligibility criteria and requirements that prospective members must fulfil:

  • Track Record: Prospective members typically need to demonstrate a proven track record of organizing and hosting international meetings, conferences, conventions, and other events. ICCA values experience and success in the global meetings market as essential qualification for membership.
  • International Events: One of the core criteria for ICCA membership is a commitment to hosting and attracting international events. Organizations seeking membership should have a demonstrated capability to host meetings with participants from diverse countries and regions.
  • Professional Reputation: ICCA places emphasis on the professional reputation and ethical conduct of its members. Organizations seeking membership must uphold high standards of integrity and professionalism within the MICE industry.
  • References: ICCA may require references from existing ICCA members or other industry professionals to vouch for the applicant's credentials and capabilities.
  • Commitment to ICCA's Values: Prospective members are expected to align with ICCA's values and principles, including a dedication to collaboration, sustainability, and knowledge sharing within the industry.
  • Annual Membership Fee: Like many industry associations, ICCA membership involves an annual fee. The membership fee structure may vary based on the category of membership and the organization's size and scale of operations.

By adhering to these stringent eligibility criteria, ICCA ensures that its members are reputable, experienced, and committed to advancing the standards and impact of the MICE sector worldwide. As a result, ICCA creates a dynamic network of industry professionals who collaborate, learn, and innovate to shape the future of international events and conventions on a global scale.

Benefits of ICCA Membership

Becoming an ICCA member unlocks a wide array of invaluable benefits that cater to the needs and aspirations of industry professionals and organizations within the MICE sector. As a member of this esteemed global association, individuals and entities can reap numerous advantages, fostering growth, and success in the competitive world of international events and conventions. Some of the key benefits include:

  • Networking Opportunities: ICCA serves as a vibrant platform for networking and collaboration among industry peers. Members gain exclusive access to ICCA events, workshops, and conferences where they can connect with a diverse community of event organizers, convention centers, suppliers, and destination marketing organizations. These networking opportunities open doors to potential partnerships, collaborations, and valuable insights into emerging industry trends.
  • Access to ICCA Database: One of the most significant advantages of ICCA membership is access to its comprehensive database of international meetings and events. This vast repository provides valuable market insights, enabling members to identify emerging destinations, popular event topics, and potential target audiences. Such data-driven intelligence empowers members to make informed decisions in event planning and market positioning.
  • Education and Professional Development: ICCA is committed to the continuous growth and development of its members. As part of its mission, the association offers various educational programs, training workshops, and resources designed to enhance the skills and knowledge of industry professionals. Through webinars, seminars, and industry-specific courses, ICCA equips its members with the latest tools, trends, and best practices to excel in their respective roles.
  • Business Opportunities: ICCA membership serves as a gateway to exciting business prospects. By being part of this prestigious global network, members gain visibility and credibility within the industry. This enhanced recognition opens doors to new business leads, potential clients, and lucrative partnerships with fellow members and industry stakeholders.
  • Industry Recognition: Joining ICCA can elevate an organization's reputation and standing within the MICE sector. As a member of this globally recognized association, an organization gains validation of its commitment to excellence, ethics, and professionalism. ICCA membership serves as a symbol of distinction, signalling to clients, partners, and stakeholders that the organization adheres to the highest industry standards.

ICCA membership presents a wealth of advantages that extend far beyond mere affiliation. It empowers individuals and organizations with invaluable networking opportunities, access to critical market data, continuous professional development, and a platform for industry recognition. By harnessing these benefits, ICCA members are well-equipped to thrive in the dynamic world of international events and conventions, cementing their position as key players in shaping the future of the MICE industry.

 ICCA Events and Activities

Throughout the year, ICCA organizes a range of events and activities that cater to the diverse needs of its members and the wider MICE community. These gatherings serve as vital platforms for knowledge exchange, networking, and professional development, solidifying ICCA's role as a central hub for the global meetings industry. Some of the major events and flagship conferences, workshops, and seminars organized by ICCA include (now and in the past:

  • ICCA Congress: The ICCA Congress is one of the most significant events on the global meetings calendar. This annual congress brings together thousands of industry professionals, including convention bureaus, event organizers, and destination representatives, from around the world. It offers an unparalleled opportunity for networking, sharing best practices, and gaining insights from renowned thought leaders and experts. The host destination changes each year, allowing participants to experience diverse cultures and showcase various meeting destinations. find out more about the latest 61st ICCA Congress in Krakow, Poland.
  • ICCA Association Meetings Programme (AMP): The ICCA AMP is a unique event designed specifically for association meeting planners. It provides a platform for association executives and meeting planners to connect with ICCA members, explore potential host destinations, and gain insights into how to enhance their association meetings. The ICCA AMP is a highly focused event that caters to the specific needs of association professionals.
  • ICCA Forum for Young Professionals: This event targets young and upcoming talent within the meetings industry. The ICCA Forum for Young Professionals offers a stimulating environment for future leaders to engage with experienced industry veterans, share ideas, and discuss emerging trends. Through workshops, interactive sessions, and networking opportunities, young professionals gain valuable skills and insights that propel their careers forward.
  • ICCA Research, Sales, and Marketing Programme (RSMP): The RSMP is a unique educational initiative that focuses on honing the skills of sales and marketing professionals within the MICE sector. Participants receive expert guidance and practical knowledge to optimize their sales and marketing strategies, ensuring that they stay ahead in an ever-evolving and competitive industry.
  • ICCA Data and Statistics Workshops: As part of its commitment to knowledge sharing, ICCA conducts data and statistics workshops to help members make the most of its vast database. These workshops offer hands-on training on data analysis, interpreting statistics, and using the ICCA database effectively to identify potential business opportunities and trends.
  • Webinars and Educational Webcasts: Throughout the year, ICCA hosts a series of webinars and webcasts covering diverse topics relevant to the MICE industry. These online sessions feature industry experts and thought leaders, providing valuable insights into critical industry developments, sustainable practices, and innovative event management approaches.

ICCA Congress:

It is important to note that ICCA's event calendar is subject to change, and additional events and activities may be organized to address emerging industry needs and trends. By actively participating in these events, ICCA members gain access to the latest industry knowledge, establish meaningful connections, and contribute to the continued growth and success of the global meetings community.

The Value of MICE Destinations and Convention Bureaux: Why Membership Matters

Within the International Congress and Convention Association community, MICE destinations and convention bureaux play an integral role in shaping the global meetings industry. As vital components of the events landscape, their involvement in ICCA membership offers a host of compelling benefits and opportunities that contribute to their success and recognition on the international stage.

  1. Networking and Collaborative Opportunities: By being part of ICCA, MICE destinations and convention bureaux gain access to a powerful network of industry professionals, including event organizers, suppliers, and destination marketing organizations. This extensive network fosters collaboration and creates a platform for engaging with potential clients and partners from around the world. The ICCA Congress, Association Meetings Programme (AMP), and other events organized by ICCA offer exclusive opportunities to connect and build valuable relationships within the meetings industry.
  2. Global Visibility and Marketing: ICCAs global presence ensures that MICE destinations and convention bureaux receive international visibility and exposure. Being a member of ICCA enhances their profile among event planners, associations, and corporations seeking suitable locations for their meetings and conventions. As ICCA tracks and reports on international meetings data, members benefit from increased recognition as viable and attractive event destinations.
  3. Market Intelligence and Insights: ICCA's comprehensive database of international meetings provides MICE destinations and convention bureaux with valuable market insights and data-driven intelligence. By accessing this database, members can identify trends, understand the demand for specific sectors or industries, and develop targeted strategies to attract and host international events. This access to critical market intelligence empowers them to position themselves competitively in the meetings landscape.
  4. Professional Development and Knowledge Sharing: As an ICCA member, MICE destinations and convention bureaux have access to a wealth of educational programs, workshops, and seminars. These resources facilitate continuous professional development, equipping members with the latest industry trends, best practices, and innovative event management techniques. The knowledge-sharing environment within ICCA empowers members to adapt to evolving industry demands and elevate their service offerings.
  5. Advocacy and Representation: ICCAs role as a global industry association enables it to advocate for the interests of MICE destinations and convention bureaux on an international level. ICCA represents their needs and concerns, ensuring that they have a voice in discussions and decisions that impact the meetings industry. This representation fosters a supportive environment for growth and development within the MICE sector.
  6. Sustainable Practices and Responsible Tourism: ICCA's commitment to sustainability and responsible tourism aligns with the values of MICE destinations and convention bureaux seeking to enhance their reputation as environmentally-conscious and socially responsible destinations. As an ICCA member, they can participate in sustainable initiatives, share best practices, and contribute to a greener and more sustainable meetings industry.


Membership in ICCA offers MICE destinations and convention bureaux a host of unparalleled benefits. From networking and marketing opportunities to market intelligence, knowledge sharing, and advocacy, being a part of this prestigious global association enables them to thrive, grow, and make a meaningful impact within the dynamic world of international events and conventions. ICCA membership opens doors to a realm of possibilities, empowering MICE destinations and convention bureaux to stand out, attract prestigious events, and showcase their capabilities on the global stage.

Global Impact and Reach

ICCA's global presence is a cornerstone of its influence on the international meetings industry. With a vast network of members spanning more than 100 countries, ICCA stands as a unifying force, connecting professionals from diverse cultural backgrounds and geographic regions. This global reach fosters cross-border collaboration and knowledge sharing, leading to a more interconnected and prosperous meetings community worldwide.

As a result of its extensive reach, ICCA plays a pivotal role in shaping the future of the international meetings industry. By convening industry leaders, hosting flagship events, and facilitating networking opportunities, ICCA serves as a catalyst for innovation and progress within the MICE sector. The association's influence extends beyond the confines of any single region, enabling members to access a wealth of best practices and solutions from a truly global perspective.

Initiatives and Projects for Sustainability

ICCA is acutely aware of the responsibility the meetings industry bears in promoting sustainable and responsible practices. As part of its commitment to sustainability, ICCA is involved in several initiatives and projects aimed at minimizing the environmental footprint of events and fostering social responsibility within the industry:

  • Green Meetings Industry Council: ICCA collaborates with GMIC, a global organization dedicated to promoting sustainability in the meetings industry. By working together, ICCA and GMIC advocate for the adoption of environmentally-friendly practices and the integration of sustainability principles into event planning and execution.
  • Destination Sustainability Index: ICCA has been actively involved in developing the Destination Sustainability Index, a tool that measures the sustainability performance of event destinations. The DSI provides valuable insights into a destination's sustainability practices, allowing event organizers to make informed choices when selecting host cities.
  • Knowledge Sharing on Sustainability: ICCA regularly organizes workshops, webinars, and sessions focused on sustainable event management. These knowledge-sharing initiatives equip members with practical strategies and resources to plan and execute eco-friendly and socially responsible events.
  • ICCA's Code of Ethics: As part of its commitment to promoting responsible practices, ICCA has a robust Code of Ethics that guides its members in upholding the highest standards of professionalism, integrity, and ethical conduct in their operations.

Through these initiatives, ICCA is actively driving the conversation on sustainability and social responsibility within the meetings industry. By encouraging its members to adopt sustainable practices and promoting environmentally conscious event planning, ICCA demonstrates its dedication to creating a more sustainable and resilient future for the global meetings community.

In conclusion, ICCA's global impact and reach are instrumental in elevating the standards of the international meetings industry. Through its widespread network, ICCA facilitates knowledge exchange, fosters innovation, and paves the way for meaningful collaborations across borders. Additionally, ICCA's proactive involvement in sustainability initiatives underscores its commitment to promoting responsible practices, ensuring a more sustainable and socially conscious future for the dynamic world of international events and conventions.


In conclusion, ICCA, the International Congress and Convention Association, offers immense benefits to organizations in the MICE sector. As an esteemed global network, ICCA provides unparalleled networking opportunities, access to critical market insights, and continuous learning through educational resources. By joining ICCA, organizations gain enhanced credibility and reputation within the industry, positioning themselves as leaders in the international events community.

ICCA's commitment to sustainability initiatives further reinforces its role as a responsible and forward-thinking association. By aligning with ICCA, organizations demonstrate their dedication to promoting environmentally-friendly event management practices. For those involved in the meetings industry, ICCA membership is a gateway to global collaboration, innovation, and success. Embrace the opportunity to be part of a dynamic community that shapes the future of international events and conventions.

To access the most recent ICCA updates and explore the latest insights into the global meetings industry, we recommend visiting the official ICCA website ( or contacting ICCA directly for more information.

Meet ICCA members from Poland.

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