EventprofsLAB educational project premieres at the IMEX trade show in Frankfurt

For the first time, the educational project called Eventprofs Creators Lab had its premiere outside Poland. Poland Convention Bureau organised a special mobile photography workshop during the IMEX 2023 trade fair in Frankfurt. The event began and ended at the Polish stand, number G440. The workshop, however, took place in the entire space of the Messe Frankfurt.

eventprofslab Poland Convention Bureau Jaroslaw Marciuk Mobile Photography workshop

During the one-hour event, participants had a chance to acquire new digital skills. The event was designed especially for professionals from the events industry, congress centres, hotels, and representatives of destination marketing (DMOs) and convention bureaux (CVBs).

new IMEX branding eventprofslab

The #EventprofsLab mobile photography workshop was a dynamic combination of photo sessions, social media workshops and a tour around the fairgrounds, all in a fun and relaxed formula. During the event, participants had the opportunity to take great photos with their phones, learn the art of mobile photography, master tricks and hacks and find out how to quickly edit photos on their smartphones.

They learned how to take interesting shots of the trade fair stalls, people, venues and details at IMEX Frankfurt. They were also encouraged to look for creative methods of taking pictures and use the capabilities of various lenses in today’s smartphones (tele lens, macro lens, wide-angle lens)

eventprofslab imex frankfurt Galleria between Hall 8 and Hall 9

In addition, during this brief meeting, they learned how to use the phone as a powerful marketing tool to distribute content (texts, photos, videos) from the trade show to their audiences and social media communities, especially on Instagram, Twitter and LinkedIn. The workshop was also an opportunity to share knowledge on how to create engaging stories (storytelling) through visual materials.

eventprofslab imex frankfurt laboratorium tworców

“The launch of the #EventprofsLab mobile photography workshop at IMEX in Frankfurt was a great opportunity to explore the potential of smartphones and create amazing images. Our latest educational project, Eventprofs Creators Lab, is an important element of the efforts of Poland Convention Bureau, which constantly supports the development of professionals from the event industry, both in Poland and abroad”, Jarosław Marciuk said.

photos eventprofslab imex frankfurt

The results and photos taken during the workshop can be seen below…

]eventprofslab imex frankfurt mobile photography workshop eventprofs

linkedin eventprofslab imex frankfurt

eventprofslab canada stand at imex frankfurt

eventprofslab creative photos taken with a phone

imex America las vegas eventprofslab

nature and sustainability eventprofslab imex frankfurt

photos from travel fairs in germany eventprofslab content creators

IMEX Frankfurt exhibitors' stands

Jarosław Marciuk led the cleverly designed workshops for eventprofs participating in the IMEX fair in Frankfurt. A social media enthusiast (aware of both their advantages and disadvantages), he specialises in the subject of destination marketing, social media and B2B influencer marketing. Currently, he is the e-Marketing Chief Specialist at Poland Convention Bureau – Polish Tourism Organisation. Also, a MICE blogger and digital content creator, his influencer campaigns include collaborations with brands such as the National Geographic Channel, ING Bank, Stena Line, and LG Global. Passionate about mobile photography, Jarosław and his Instagram friends run the IgersPoland community. He has also been a member of the jury of the international Grand Mobile Photo competition (2021, 2022).

More about international editions of the #EventprofsLAB project soon ...

Read also ... Poland Rocks at IMEX Frankfurt 2023 - Networking and Collaboration Opportunities.

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