The Polish Tourism Organisation continues its series of live streams from sightseeing Polish cities on the Mafengwo travel platform. In September, we reached Sandomierz with this form of promotion in the Middle Kingdom. The city charmed viewers in China, with live streaming watched by as many as 14,000 people.
The special live streaming from the city of Sandomierz in Świętokrzyskie was watched by almost 14,000 viewers. During the stream, the viewers had the opportunity to learn about the history of the town brought to life by the Knights of the Sandomierz Region, learnt about striped flint in Cezary Łutowicz’s workshop, and had a chance to see the vineyard of Saint James, and the delicious wines and cheeses produced there, as well as natural regional products. During the live stream, they also set off on a cruise along the Vistula River on the historic ‘Sandomierka’ boat, and finally departed on the Cycling Trail Green Velo.
The live streaming from Sandomierz was organised by the Polish National Tourist Office in Beijing in cooperation with the Regional Tourist Organisation of Świętokrzyskie and the Local Tourist Organisation ‘Partnership of the Sandomierz Region’.
Sandomierz definitely charmed Chinese viewers, as demonstrated by the thousands of positive comments during the stream.
Live streaming is a new form of tourism promotion in this Chinese market. Poznań and Warsaw were the first to have been promoted in this innovative way, already in 2020. This year’s season opened with a live stream from Kraków in June.
For the Polish Tourism Organisation, China has long been one of its priority markets. We have seen year-on-year increases in visits of Chinese people to Poland and in 2019 they have already reached 160,000 visits. Our activities are usually divided into those aimed at the industry (trade show, workshop, e-learning) and those focused on individual tourists. Since 2018, the Polish Tourism Organisation has been increasingly active on Chinese social medias and we run numerous campaigns every year in cooperation with China’s largest OTAs (Online Travel Agencies), such as Ctrip, Mafengwo, Tuniu.
