For the eighth time Polish Tourism Organisation met with representatives of regional and local tourism organisations.  This time the Forum was staged on 7 December in a virtual formula. The special meetings of delegates of Polish Tourism Organisation (Polska Organizacja Turystyczna – POT) and regional and local tourism organisations constitute an excellent opportunity to discuss […]

Once the coronavirus pandemic is over, Poland’s inbound tourism sector will be in need of a strong stimulus and help in recovery. Polish Tourism Organisation expects the 2023 European Games staged in Kraków and the region of Małopolska to provide the necessary boost.   The European Olympic Committee decided that Kraków and the region of […]

Organised by the European Travel Commission (ETC), the Europa Virtual Roadshow was implemented by AVIAREPS on 26 November. The Polish stand arranged by Polish Tourism Organisation succeeded in attracting a lot of attention.   AVIAREPS stages virtual events aimed at various markets all over the world, with Europa Virtual Roadshow representing its first foray into […]

Focusing on slow tourism, a campaign promoting Dolny Śląsk (Lower Silesia) and Wrocław in the Belgian market generated more than a million views. Authors of the Travel Rebel blog visited the discussed region in September and brought back numerous videos, press materials and promotional social media content. Year on year, sustainable tourism is growing more […]

Polish Tourism Organisation recently staged three training sessions for tourist information centre staff in the regions of Świętokrzyskie, Zachodniopomorskie (Western Pomerania) and Mazowieckie (Mazovia). Attended by 80 participants, the meetings were intended to upgrade their skills of creating image-related information and promotional online content. Dynamic development of online marketing, evolving advertising tools in social media […]

Polish Tourism Organisation’s latest report on bicycling tourism is now available. This time it takes an in-depth look at the perspective of cycling tourism enthusiasts, including their heretofore cycling trip experiences, assessment of Poland’s infrastructure and expectations for bike tour offers. The study also presents a summary of cycling trip organisers’ opinions about Poland’s current […]

“Discovering the world safely” was the motto of a virtual event staged by AVIAREPS in Austria on 5 November. The show was attended by Włodzimierz Szeląg, Head of POT’s International Office in Vienna, whose speech encouraged everyone to visit Poland and explore its active leisure options. Staged by AVIAREPS under the “Discovering the world safely” […]

WTM London 2020 was launched on 9 November, with this year’s edition adopting a completely virtual character due to the ongoing pandemic. Polish Tourism Organisation used the “Poland. More Than a Destination” tagline to place special emphasis on promoting Poland’s active, city and cultural tourism, green spaces and health resorts. This year Polish Tourism Organisation […]

An online session of the Board of Tourist Information Forum (Forum Informacji Turystycznej – FIT) and management of Polish Tourism Organisation (Polska Organizacja Turystyczna – POT) was held on 6 November. The agenda included, i.a. a discussion on the Polish Tourist Voucher, technological requirements of the Tourist Information E-Certification app’s 2021 release, as well as […]