Polish Tourism Organisation recently staged three training sessions for tourist information centre staff in the regions of Świętokrzyskie, Zachodniopomorskie (Western Pomerania) and Mazowieckie (Mazovia). Attended by 80 participants, the meetings were intended to upgrade their skills of creating image-related information and promotional online content. Dynamic development of online marketing, evolving advertising tools in social media […]

Polish Tourism Organisation’s latest report on bicycling tourism is now available. This time it takes an in-depth look at the perspective of cycling tourism enthusiasts, including their heretofore cycling trip experiences, assessment of Poland’s infrastructure and expectations for bike tour offers. The study also presents a summary of cycling trip organisers’ opinions about Poland’s current […]

“Discovering the world safely” was the motto of a virtual event staged by AVIAREPS in Austria on 5 November. The show was attended by Włodzimierz Szeląg, Head of POT’s International Office in Vienna, whose speech encouraged everyone to visit Poland and explore its active leisure options. Staged by AVIAREPS under the “Discovering the world safely” […]

WTM London 2020 was launched on 9 November, with this year’s edition adopting a completely virtual character due to the ongoing pandemic. Polish Tourism Organisation used the “Poland. More Than a Destination” tagline to place special emphasis on promoting Poland’s active, city and cultural tourism, green spaces and health resorts. This year Polish Tourism Organisation […]

An online session of the Board of Tourist Information Forum (Forum Informacji Turystycznej – FIT) and management of Polish Tourism Organisation (Polska Organizacja Turystyczna – POT) was held on 6 November. The agenda included, i.a. a discussion on the Polish Tourist Voucher, technological requirements of the Tourist Information E-Certification app’s 2021 release, as well as […]

Polish Tourism Organisation concluded a series of webinars for the Italian tourism industry. Involving presentations of themed routes available in particular Polish regions, the project took into account the specific character of the post-COVID-19 market. The Rome-based International Office of Polish Tourism Organisation staged the last of three webinars aimed at the Italian industry and […]

Staged as part of a virtual edition of the Festival of Diplomacy on 26 October, the Polish-themed “Aperitif at the Embassy” event acted as an opportunity to promote the diversity, cuisine and natural assets of the region of Podlasie. Attended by Barbara Minczewa, Deputy Head of the Rome-based International Office of Polish Tourism Organisation (Polska […]

Polish Tourism Organisation partnered up with the Le Journal de l’Evasion travel portal to conduct a campaign promoting Warsaw and Kraków in Belgian media. Both cities offer direct flights to Belgium. Due to the coronavirus pandemic, this year’s promotional actions and operations in the media less frequently involve familiarization trips. Consequently, the Brussels-based International Office […]

The China-Central and Eastern European Countries’ Tourism Coordination Centre announced winners of the second edition of the Marco Polo Tourism Award. Gold diploma went to Funclub Sp. z o. o., a Polish travel agency based in Poznań, and the Honorary Mention to Sheraton Grand Warsaw. Thanks to the “Best of Poland, Czech Republic, Slovakia & […]