July 21, 2021
Zsófia Mautner and András Jókuti Taste Poland
The Polish Tourism Organisation (POT) recently invited Hungarian culinary celebrities Zsófia Mautner and András Jókuti to Poland. The theme of their visit, which lasted from 15 to 18 July, was culinary tourism in the Małopolska region. Zsófia Mautner and András Jókuti, two well-known Hungarian food writers, came to Poland to explore the charms and flavours of […]
July 20, 2021
Poland Runs Comprehensive Online Campaign in Italy
The Polish Tourism Organisation (POT) is running a campaign in Italy to promote Poland’s tourism offering together with the most up-to-date safety guidelines. Targeted at consumers as well as travel agents, the campaign is being carried out using specialised channels. The Italian market is the target of an online campaign launched at the start of […]
July 16, 2021
POT Promotes Tourism Close to Nature in Russia, Belarus and Kazakhstan
Promoting active nature holidays in Poland was the focus of a recent online campaign that the Polish Tourism Organisation (POT) ran in Russia, Belarus and Kazakhstan. The core elements of the project were podcasts recorded by influential Russian travellers and tourism bloggers. The Polish Tourism Organisation continues its promotional activity in international markets. The POT […]
July 15, 2021
Poland – Everything You Need: POT Promotes Poland in China
The Polish Tourism Organisation (POT) in association with local tourism organisations has launched a five-month campaign called Poland – Everything You Need targeted at Chinese individual tourists. The first live streams are already behind us! This is the latest of POT promotional projects in China using live broadcasting technology. The Poland – Everything You Need […]
July 7, 2021
POT’s Innovative Campaign on the British Market
The Polish Tourism Organisation (POT) has launched one of its most innovative marketing campaigns in the UK, based on the SmartAds system and Sky television. A video with Poland’s tourism offering will reach specially selected audiences. The biggest British brands are currently using the SmartAds technology, and now the Polish Tourism Organisation has joined them. […]
June 30, 2021
Campaign in Grand Duchy of Luxembourg Promotes Poland and Warsaw
A month-long Polish Tourism Organisation (POT) campaign promoting Poland in the Grand Duchy of Luxembourg ended recently. The focus of the project was the promotion of Warsaw, the only Polish city with direct flights to Luxembourg, and the background – the centenary of diplomatic relations between the two countries. The project partners were the Warsaw […]
June 28, 2021
Incentive Travel Organisers Visit Kraków as Part of Destination Poland Project
The latest study visit in the It’s Been a While – Let’s Meet in Poland series has ended. This time, incentive travel organisers from SITE Poland got to know Kraków at the invitation of the Polish Tourism Organisation (POT) Poland Convention Bureau and the Kraków Convention Bureau. The programme of this trip, which took place […]
June 25, 2021
POT at Arab Health in Dubai
The participants of the Arab Health trade fair held in Dubai, United Arab Emirates, included the Polish Tourism Organisation (POT). This was the world’s biggest trade event for medical-sector services and products to take place this year. This year’s edition, held between 21 and 24 June, gathered over 1,300 exhibitors from more than 60 countries. […]
June 24, 2021
38th Carpathian Couriers Race Approaches
The 38th edition of the Carpathian Couriers Race, one of the most important events for young cyclists aged up to 23, will take place from 29 to 31 August. This year the entire route lies within Poland. Rafał Szlachta, president of the Polish Tourism Organisation (POT), took part in a conference promoting the race. The […]
