The Gold Certificate of the Polish Tourism Organisation in 2021 was awarded to the Centre for Ecological Education “Hydropolis.” As part of the main prize, the PTO will implement a mostly outdoor campaign worth no less than PLN 150,000.
The main prize in the competition for Poland’s best tourism product that has been awarded the PTO Gold Certificate is a national promotional campaign implemented by PTO in 2022, worth not less than PLN 150,000. According to the terms and conditions of the competition, the principles, deadline and method of implementation of the promotional campaign are defined by the Polish Tourism Organisation in consultation with the relevant regional tourism organisation and the manager (owner) of the winning product.
In the course of mutual consultations and several meetings of representatives of the Centre for Ecological Education “Hydropolis,”, the Lower Silesian Tourism Organisation and the Polish Tourism Organisation it was agreed that promotional activities would be based on an outdoor campaign implemented in Q2 2022 for a period of at least two months in six selected cities in the Lubuskie and Opolskie Voivodeships.
Media exposition in the most prestigious locations in city centres will ensure excellent reach to the campaign’s target audiences.
“Exceptional places require an exceptional setting. I believe that the campaign implemented for the winner of the most prestigious award in the Polish tourism industry will meet its expectations and reach a wide audience, and the Centre for Ecological Education “Hydropolis” will become another reason to visit Wrocław and explore its rich tourist offer,” said Rafał Szmytke, President of the PTO.
In addition, as part of the promotional campaign, the winner can expect promotion on the PTO’s social media channels during the holiday season.
More information on the winner at: https://hydropolis.pl/en/
