Several boards with beautiful photographs of the VeloMałopolska routes have been decorating the fence of the Polish Embassy in Brussels since September. This is yet another product of the cooperation of the Polish Tourism Organisation with the Polish diplomatic headquarters in the capital of Belgium. The Marshal’s Office of the Małopolskie Voivodship and the Małopolska Tourism Organisation are partners of the project.
Thirteen boards with beautiful photos of the VeloMałopolska routes have been exhibited on the fence of the Polish Embassy in Brussels since September. The exhibition presents the most interesting sections of the VeloMałopolska network, selected historical monuments one can see along the route as well as the beauty of Polish nature in the region – mountains, meadows, and lakes. There is also a photo of Kraków with information about the European Games in 2023. The Embassy placed a special dispenser by the exhibition, from which passers-by can take free brochures on Małopolska and Poland.
The ideal location of the Embassy in a prestigious district, with a popular park, a street with retail and seats of the European institutions, means that the exhibition is seen by Belgians and the international community: the EU staff and diplomats.
The photo exhibition presenting the opportunities for bicycle tourism in Małopolska is another example of a successful project resulting from the close cooperation between the Polish Tourism Organisation and the Polish Embassy in Brussels. The Marshal’s Office of the Małopolskie Voivodship and the Małopolska Tourism Organisation are partners of the project.
The theme of bicycle tourism goes in line with trends which have strengthened as a result of the pandemic. A survey carried out among Belgian travellers in 2021 confirms a marked increase in interest in active tourism, including especially cycling.
The exhibition was planned taking into account the calendar of important sport and recreation events which normally take place in Brussels in the autumn. On Sunday 12 September, city streets will see runners participating in the “20 km de Bruxelles” race, and on 19 September will celebrate its annual Car Free Sunday. On that day, the capital becomes a cyclist’s paradise – all the roads are closed for motor vehicles, and the streets turn into a festival of pedestrians, runners, cyclists and users of all green vehicles. Both events are perfect occasions to promote the offer of Polish active tourism.