POT uses FIFA U-20 World Cup to promote Poland

Polish Tourism Organisation is conducting a campaign promoting Poland in foreign markets in the context of the 2019 FIFA U-20 World Cup. The undertaking is targeted at countries, whose national teams participate in the championship: France, Japan, South Korea, Norway, Portugal, the U.S. and Ukraine.


The image-centred social media campaign applies profiles run by Polish Tourism Organisation International Offices under the joint slogan of “Let’s Play”. Its objective is to show Poland as a hospitable and safe destination boasting first-rate infrastructure and an attractive tourist offer – a country worth visiting. The initiative focuses on promoting cities that will host matches of particular tournament stages (Łódź, Lublin, Bydgoszcz, Gdynia, Bielsko-Biała and Tychy).

The publication of posts will follow the schedule of events connected with the involvement of the national team of a given country – from announcements of the opening ceremony to the knockout stage. They will boost the sports atmosphere related to the World Cup and simultaneously promote our country, directing visitors to portal pages dedicated to a given market.

The campaign will wrap up on 15 June.

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