Healthcare Travel Expo, a health tourism trade fair, was held in Kiev recently. The national stand set up by the Polish Tourism Organisation promoted a wide range of health-related services offered in Poland. The event took place between 25 and 27 May.
Polish healthcare services were promoted at the KyivExpoPlaza Exhibition Centre, the Healthcare Travel Expo venue. The Polish Tourism Organisation (POT) prepared an extensive advertising campaign as part of the POT’s implementation of a project under sub-measure 3.3.2 “Promotion of the economy based on Polish product brands – Polish Economy Brand” of the Smart Growth Operational Programme.
During the trade fair’s three days, the stand prepared by the POT gave out free promotional materials of Polish businesses from the medical sector interested in offering their products and services on the Ukrainian market.
In addition, the POT made sure to have an experienced expert on hand to provide people visiting the Polish stand with information on healthcare services offered in Poland. The programme of Poland’s promotion also included an extensive range of animation activities for visitors.