POT promotes Poland in Italy together with the Polish Institute

A promotional event was held at the premises of the Polish Institute in Rome, during which the most interesting tourist products of the coming year were presented and the last 12 months were summarised. It was attended by invited journalists writing about tourism and selected Italian tour operators. The organisers of the project were the Polish Tourism Organisation and the Polish Institute in Rome.

Barbara Minczwa (right)

The event, held on 2 December, was an opportunity to talk about the most interesting promotional initiatives carried out by the POT International Office in Rome, which were plenty, as the past year had been marked by intense and creative activities. In particular, one should mention the creation of an artistic installation entitled “Fragments of Poland” in the Roman districts of Testaccio and Trastevere, and a series of podcasts released together with Lonely Planet Italia. The latter appeared on all major streaming platforms. During the presentation for journalists, plans for the next year were talked about as well as Poland’s promotional strategy, the latest campaign, “More than you expected”, and some interesting news, such as Łódź being recognised as Best of the World 2022 by National Geographic Travel.

As Christmas is approaching, the event was a festive one, with subjects including Polish Christmas traditions and the culinary traditions associated with this holiday. The guests could enjoy a meal which reflected traditional Polish Christmas dishes.

Do góry