Polish Tourism Organisation promoted our country at the MATKA Nordic Travel Fair in Helsinki, the largest event in the Scandinavian market to be aimed at industry professionals and customers. For another year in a row it has attracted tens of thousands of people interested in the exhibited offer.
The international MATKA fair in Helsinki involved delegates of Polish Tourism Organisation International Office in Stockholm, who arranged the Polish national stand. Special attention was paid to the promotion of the Pomorskie voivodeship (Pomerania), with representatives of Gdańsk and Sopot in attendance. In addition, the Kraków Municipality team discussed the assets and must-sees of our country, with special emphasis on the region of Małopolska.
Furthermore, the Polish national stand staff offered information about group and individual travel. Employees of Finland’s recognized Poltravel Oy travel agency, whose portfolio includes tourist trips to Poland, made sure to answer all relevant inquiries. Finally, visitors to the stand arranged by Polish Tourism Organisation (Polska Organizacja Turystyczna - POT) could also meet the team of eTravel S.A. travel agency.
Mention is due to the great interest Scandinavian attendants shown in the stand of Sopotorium Medical Resort, which was applied to promote medical tourism in Poland.
Last but not least, the Polish-Finnish Society also updated MATKA guests about Poland’s tourist offer and the cultural events staged in our country. One of the most active institutions of its kind to operate in Finland, it boasts a rich history spanning more than 90 years.
According to its organisers, the fair achieved record-breaking attendance figures. Over four days, the MATKA Nordic Travel Fair in Helsinki was visited by 68,300 participants, approx. 4,000 more than its previous edition.