Polish tourism offer promoted in China

Polish Tourism Organisation participated in a series of promotional events organized by HCG International Travel Group and intended to present the 2019 trip portfolio of travel bureaus. The Polish offer placed particular emphasis on Warsaw, Kraków, the Tri-City and Wrocław.


Held in four important metropolises (Guangzhou, Shenzhen, Tianjin and Xiamen), the meetings in question attracted about 1,800 representatives of various Chinese travel agencies and provided Polish Tourism Organisation International Office in Beijing with an opportunity to introduce participants to Poland’s ample tourism resources. While special attention was paid to Warsaw, Kraków, the Tri-City and Wrocław, the presentations also featured information about the tourism offer of the Tatra Mts. and Zakopane, used as the shooting location for the recently launched Chinese reality show 20-Something Adventurers.

HCG International Travel Group, until the end of 2018 known as Beijing Hua Yuan International Travel, offers a wide range of tourist products from package holidays and individual trips through MICE events to luxury travel. China’s largest provider of tourist products set in European destinations, it cooperates with 6,500 agents from more than 30 Chinese regions.  

The discussed series of events was organized to enable HCG contracting parties to learn more about the latest tourism offer promoted for 2019. According to China-Europe Tourism Data Report 2018 developed together by China Tourism Academy and HCG International Travel Group, European destinations account for 11% of China’s outbound tourism and rank second after Asian destinations. The same report indicates that the percentage of Chinese tourists visiting Central-Eastern Europe is growing year over year and in 2018 reached 21%, a result second only to Western Europe.

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