Arabian Travel Market (ATM) in Dubai, the largest travel exhibition in the Arabian market, was launched on Sunday 28 April. As in previous years, POT presented the offer of our country as part of the Polish national stand. The exhibition wrapped up on Wednesday 1 May.
In the Arabian market Poland is perceived as a brand-new attractive tourist destination. Mostly interested in stays in major cities, guests visiting the national stand also inquired about nature tourism options. Nine sub-exhibitors presented their offer within the Polish stand: Mazurkas Travel Poland, PTH Supertour, American Heart of Poland, Polish Health Centres, Hotel Bristol Art and Medical SPA Busko-Zdrój, Warsaw Sheraton Hotel, Individual Medical Specialist Practice Piotr Bednarski, Palace on the Water, as well as Olandia Leisure and Conference Resort.
As part of the 3.3.2 sub-measure “Promotion of economy based on Polish brand products – Polish Economy Brand”, Polish Tourism Organisation (Polska Organizacja Turystyczna - POT) applied the exhibition to also showcase the offer of Polish healthcare facilities, health resorts and SPA venues. Visitors to the stand had an opportunity to try out oxygen therapy or VR glasses supporting sight treatments. Hostesses in traditional attire recommended tasting organic apple juice and collagen water, healthy snacks and fresh croissants baked by a Polish restaurant in Dubai. Guests received souvenirs and were asked to take commemorative photos. The stand was visited by numerous tour operators from Arab countries, who were particularly interested in medicinal packages in health resorts. Inquiries also concerned the offer of cancer and cardiology treatments plus available options of staging medical conferences in Poland’s most attractive areas.
On the first day, Robert Rostek, Ambassador of the Republic of Poland in Abu Zabi, visited the stand.