POT attended TTG Travel Experience, staged in Rimini on 9-11 October, to promote Polish entrepreneurs representing tourist industry, traditional and regional cuisine, and Poland’s enotourism-related potential.

The national stand of Poland was arranged by Polish Tourism Organisation International Office in Rome and showcased eight sub-exhibitors involved in active operations in the Italian market of tourist services: Ivotrans, Jan-Pol, SOS Travel, Furnel Travel, Poland Tour, Mazurkas Travel, PLL LOT and Śląskie (Silesia) voivodeship.

Italy’s largest business-to-business tourist exhibition, TTG Travel Experience each year attracts DMCs, delegates of the tourist sector, service suppliers, marketing technique specialists, journalists, and bloggers.

Promoting destinations and tourist services, the business-centred event also draws attention to current trends of tourist industry development and promotional strategies matching the changing realities of the consumer market, inspired by widespread new sales technologies and expectations of the younger generation of clients. Each year its organisers respond to market tendencies by spotlighting the most intriguing proposals in the international travel sector.   

This year’s edition featured the designated “Eat Experience” arena, which encompassed a number of panel discussions and presentations on the worldwide phenomenon of wine and food tourism.

Poland was represented not only through a modern stand hosting a promotional event with a tasting session of regional products, wines from the Małopolska region sponsored by the Stec Family Vineyard, and beers from the Śląskie region, but also during the “Polonia. U paese diVino” press conference (“Poland. Divine Country” with a play of words as “diVino” can mean both “divine” and “wine”). The press conference focused on food trails, the foodie revolution, expanding infrastructure and reinvigorated face of winemaking in Poland, a producer of increasingly superior wines boasting great enotourist potential. The country has a chance to combine sightseeing with tasting sessions in vineyards, usually located in highly picturesque and attractive tourist regions.

In adding to matching POT’s ongoing 2019 extensive project promoting the Polish food scene, the subject matter of the conference was of special importance from the perspective of the Italian market where it is particularly prominent. The list of press conference participants included Vittorio Castellani, journalist, expert on international cuisine, in Italy known as Chef Kumale, Rafał Stec, owner of the Stec Family Vineyard and President of the Polish Federation of Winemakers, as well as Barbara Minczewa, Deputy Head of the Rome-based Polish Tourism Organisation International Office.