Polish Tourism Organisation is conducting a campaign promoting Poland in foreign markets in the context of the 2019 FIFA U-20 World Cup. The undertaking is targeted at countries, whose national teams participate in the championship: France, Japan, South Korea, Norway, Portugal, the U.S. and Ukraine. The image-centred social media campaign applies profiles run by Polish […]

The already eleventh “Partnership in Tourism” Tourist Forum wrapped up in Kharkiv on Sunday. Polish Tourism Organisation has been involved in the event ever since its first edition. While the meeting’s formula evolved over the years, it remains a platform for sharing experiences, promoting accomplishments and tourist assets of Kharkiv’s twin towns. As a proof […]

Łódź in May was visited by journalists from the Netherlands and a crew of the popular travel TV show 3opReis (Channel 3 Travels). Representatives of Dutch media were invited by Polish Tourism Organisation in cooperation with Łódź Tourism Organisation and the Regional Tourism Organisation of Pomorze Zachodnie (Western Pomerania). Delegates of BDU Media newspapers, Herenhuis […]

Shooting began on Epic Trails, a U.S. TV series presenting some of the most beautiful hiking trails in the world. Its crew will traverse the Tatra and Pieniny mountains in search of the most breathtaking footage. A half-hour episode of the popular Epic Trails show will introduce viewers to ideas on how to spend active […]

More than 300 participants, mostly journalists and representatives of French travel bureaus, attended a ceremonious meeting celebrating the 90th anniversary of PLL LOT and co-arranged by Polish Tourism Organisation. The event was hosted by the Embassy of the Republic of Poland in Paris and inaugurated by Ambassador Tomasz Młynarski with Yann Saint-Sorny, head of the […]

Poland’s promotional campaign centred on food tourism was just launched in the Italian market. The hashtag motto of #Polognam is a play of words combining “Polonia” (Italian for “Poland”) and “gnam” (Italian for “yum”). The campaign combining social media, infuencer and content marketing ingredients will wrap up in late July. Last year interest in enogastronomy-themed […]

“Culinary landscape of Poland” is the title of a presentation of select Polish dishes staged by Polish Tourism Organisation in a food court in Moscow’s downtown on 18 May. Russian bloggers, journalists and representatives of influential circles were invited to participate and hosted by Cezary Powała, chef of Warsaw’s MAKRO restaurant. The menu focused on […]

Travel bloggers, photo enthusiasts and filmmakers from China visited Poland at the invitation of Polish Tourism Organisation. During their seven-day stay guests toured Warsaw and Lower Silesia. The created materials are intended to introduce Chinese audience to the beauty of springtime Poland. The tour of our country began in Warsaw, where the visitors spent the […]

A group of Hungarian journalists and bloggers representing tourism and lifestyle media stayed in Warsaw on 16-19 May. The objective of the fam trip was to present ideas for two– or three-day city breaks in the capital of Poland. On the first day the group of Hungarian journalists toured the Old Town and admired the […]