
Flavours of Kraków – promotion of Polish food culture in Rome
Assaggi di Cracovia (Flavours of Kraków), a promo event staged in Rome on 18 July by Polish Tourism Organisation together with the Embassy of the Republic of Poland in Rome, was dedicated to Polish food scene and the city of Kraków. Held by Polish Tourism Organisation (Polska Organizacja Turystyczna – POT) in cooperation with the […]

Promotional success of a campaign in the Chinese market
Polish Tourism Organisation in cooperation with Tuniu, one of the largest Chinese online travel agencies, conducted a six-month marketing campaign in the Chinese market. Completed in June, the campaign was composed of multi-level operations of both online and offline character. Its objective was to deliver the message to the broadest possible audience interested in travelling […]

Promotion of Polish tourism in the region of Cantabria and the Basque Country
Inspired by Wizzair launching a flight from northern Spain to Katowice, Polish Tourism Organisation staged a fam trip for media representatives from the region of Cantabria and the adjacent Basque Country. 15 June marked the launch of Wizzair’s flight connecting Santander in northern Spain with Katowice. Consequently, Polish Tourism Organisation (Polska Organizacja Turystyczna – POT) […]

2nd European Games 2019 in Minsk an opportunity to promote Poland
The 2nd European Games 2019 was held in Minsk on 21-30 June. 150 Polish athletes participated in 14 out of 23 disciplines. Polish Olympic Committee set up the Olympic Centre of Poland’s Promotion in the House of the Wańkowicz Family Museum in the capital of Belarus. For the duration of the week-long Games, it acted […]

French journalists travel to Kraków
The stay of French journalists in Kraków on 21-24 June was staged by Polish Tourism Organisation in cooperation with the Polish Institute in Paris and the Ministry of Foreign Affairs. The meeting focused on the Jewish Culture Festival, which for the 29th time attracted participants from all over the world. The fam trip for journalists […]

Hungarian guests explore Mazury
Staged by Polish Tourism Organisation, a fam trip of a group of Hungarian tour operators and journalists was launched on Monday 24 June. The objective of the tour was to introduce Hungarians to Mazury (Masuria), a region they continue to have little awareness of. The trip encompassed the whole spectrum of highlights that tourists can […]

Promotion of Lower Silesian castles in Vienna
On 25 June the Viennese seat of the Polish Institute hosted the latest regional presentation staged by Polish Tourism Organisation for the Austrian market. The event focused on the promotion of highlights of Dolny Śląsk (Lower Silesia). A meeting on “Castles and palaces of Dolny Śląsk for everyone” in the Polish Institute of Vienna attracted […]

POT promoted Wrocław’s tourist highlights in London
On Tuesday afternoon Polish Tourism Organisation together with the Association for Independent Tour Operators (AITO) staged a promotional meeting presenting the tourist assets of Wrocław. Aimed at both AITO members and trade media and companies operating in the tourism sector, the meeting was opened by speeches given by Iwona Białobrzycka (Head of the London-based Polish […]

Israeli TV series The Amazing Journey travels to Kraków
On Monday crew of the Israeli Reshet 13 TV channel is shooting the latest episode of The Amazing Journey series in Kraków. The Amazing Journey is an Israeli documentary TV series presenting select places all around the world from the perspective of their culture, history, religion, geography and tradition as reflected in local food and […]


