
POT and ETC invite US tourists to visit Poland
In cooperation with the European Travel Commission, the Polish Tourism Organisation has launched a new chapter of the “Europe invites the curious” campaign, aimed at the US market. The goal of the campaign is to promote trips to our country from the American continent, mainly among those interested in experience tourism. This year’s PTO […]

PTO co-organises a series of “Walk A LOT” events in Scandinavia
Between 24 May 2022 and 8 June 2022, the Scandinavian branches of LOT Polish Airlines, in cooperation with the International Office of the Polish Tourism Organisation in Stockholm, carried out a series of promotional events called “Walk A LOT”, targeted at the local tourism industry. The idea of an open-air meeting originated at the Danish […]

Promotional success of “Poland Roadshow 2022”
At the beginning of June, the Polish Tourism Organisation organised the “Poland Roadshow 2022”, in which six Polish regions presented their offer in four European capitals: Prague, Vienna, Bratislava and Budapest. The event was attended by 118 representatives of travel agencies and tour operators from Małopolska, Silesia, Lower Silesia, Świętokrzyskie, Wielkopolska and Pomerania and 137 […]

POT at the Trail & Hike Event
In May, the Polish Tourism Organisation took part in the first ever Trail & Hike Event. The goal of this two-day open-air event was to promote active tourism to a dedicated audience: fans of mountain hikes and rock-climbing. The event took place on the edge of the Dutch town of Doorn, situated on the forest […]

Look for REset in the Polish countryside – a new Polish Tourism Organisation campaign
The Polish Tourism Organisation is directing tourists’ attention to rural areas, which are one of the post-pandemic travel trends. Until the end of June, the murals in Warsaw and Cracow will encourage people to REset close to nature. Rural tourism is one of the most essential branches of tourism. The REset campaign is a response […]

Live streaming of the 21st Great Dragon Parade from Kraków won hearts in China
The International Office of the Polish Tourism Organisation in Beijing, in cooperation with the Małopolska Tourism Organisation and the Kraków City Hall, organised a live stream from sightseeing Kraków on the day of the 21st Great Dragon Parade. Kraków is one of the most visited cities in Poland when it comes to Chinese tourists, and […]

Attractions of the Świętokrzyskie region promoted at golf tournament in Luxembourg
The Grand Duchy of Luxembourg hosted the second edition of the golf tournament for the Polish Ambassador’s Cup. The event was prepared by the Polish Tourism Organisation together with the Polish Embassy in Luxembourg which promoted the tourist attractions of the Świętokrzyskie region and the Green Velo cycling route with its partners. The golf tournament […]

PTO and Małopolska at Europa Rally 2022 in Italy
At the beginning of June, the Europa Rally 2022 was held in Larino, Italy. During the event, the Polish Tourism Organisation and Lesser Poland Tourist Organisation promoted Polish tourist attractions and the Lesser Poland Voivodeship. The region will host the 60th jubilee Europa Rally next year. The Europa Rally is the oldest caravanning rally in […]

Maciej Dowbor and Joanna Koroniewska in a new Polish Tourism Organisation campaign
The Polish Tourism Organisations launched a new campaign called “Złap wiosenny oddech” (which can be loosely translated as “Catch a breath of spring”). Its goal was to promote domestic urban and rural tourism, also during the low season. The ambassadors of the campaign was a celebrity couple, Maciej Dowbor and Joanna Koroniewska. “Złap wiosenny oddech” […]


