
“Poland. More Than a Destination”. POT at WTM London’s virtual edition
WTM London 2020 was launched on 9 November, with this year’s edition adopting a completely virtual character due to the ongoing pandemic. Polish Tourism Organisation used the “Poland. More Than a Destination” tagline to place special emphasis on promoting Poland’s active, city and cultural tourism, green spaces and health resorts. This year Polish Tourism Organisation […]

FIT Board and POT management discussed new cooperation objectives
An online session of the Board of Tourist Information Forum (Forum Informacji Turystycznej – FIT) and management of Polish Tourism Organisation (Polska Organizacja Turystyczna – POT) was held on 6 November. The agenda included, i.a. a discussion on the Polish Tourist Voucher, technological requirements of the Tourist Information E-Certification app’s 2021 release, as well as […]

POT conducted a series of webinars for the Italian industry
Polish Tourism Organisation concluded a series of webinars for the Italian tourism industry. Involving presentations of themed routes available in particular Polish regions, the project took into account the specific character of the post-COVID-19 market. The Rome-based International Office of Polish Tourism Organisation staged the last of three webinars aimed at the Italian industry and […]

POT promoted Poland at the Festival of Diplomacy in Italy
Staged as part of a virtual edition of the Festival of Diplomacy on 26 October, the Polish-themed “Aperitif at the Embassy” event acted as an opportunity to promote the diversity, cuisine and natural assets of the region of Podlasie. Attended by Barbara Minczewa, Deputy Head of the Rome-based International Office of Polish Tourism Organisation (Polska […]

Radio and the press – Warsaw and Kraków. POT’s double campaign in Belgian media
Polish Tourism Organisation partnered up with the Le Journal de l’Evasion travel portal to conduct a campaign promoting Warsaw and Kraków in Belgian media. Both cities offer direct flights to Belgium. Due to the coronavirus pandemic, this year’s promotional actions and operations in the media less frequently involve familiarization trips. Consequently, the Brussels-based International Office […]

Polish agency wins 2019 gold Marco Polo Tourism Award for cooperation with the Chinese market
The China-Central and Eastern European Countries’ Tourism Coordination Centre announced winners of the second edition of the Marco Polo Tourism Award. Gold diploma went to Funclub Sp. z o. o., a Polish travel agency based in Poznań, and the Honorary Mention to Sheraton Grand Warsaw. Thanks to the “Best of Poland, Czech Republic, Slovakia & […]

POT in Hungary promotes Polish cycling routes
Polish Tourism Organisation joined forces with Silesian Tourism Organisation and Municipality of Kraków to arrange a fam trip for journalists representing the Hungarian portal Mozgasvilag. The visit was intended to promote bike tourism in Poland. Active tourism is one of the main products promoted in the Hungarian market. As a result, this year saw Polish […]

Dutch operators awed by trip to Wrocław and Lower Silesia
As a result of cooperation between Polish Tourism Organisation, Wrocław City Office and Lower Silesia’s Marshal Office, in early October a group of twenty Dutch tour operators and agents explored the main highlights of Wrocław and the region of Lower Silesia (Dolny Śląsk). Despite the pandemic, all participants of the trip enjoyed a safe and […]

POT promoted Poland at online workshop in Nordic countries
An online workshop intended to introduce Nordic travel industry to the highlights of destinations such as the Czech Republic, Poland, Slovakia and Hungary were staged in the second half of September 2020. Ten professionals hailing from various segments of the tourism sector represented each of the involved countries. In the case of Poland, the list […]



