
Follow in the Best Polish Bloggers’ Footsteps: POT Campaign Continues
The Polish Tourism Organisation (POT) is using projects created by participants of the third Tourist Blogger Championship to promote individual regions of Poland. The campaign encouraging people to travel in Poland will last 16 weeks. We want to remind everyone about the many beautiful sites in Poland still waiting to be discovered. To this aim, […]

Waiting For You! Second Competition Begins
Overnight accommodation, museums and other cultural facilities running exhibitions are now allowed to open under a strict sanitary regime. It’s high time to remind everyone about some of Poland’s tourist attractions. To this aim, the Polish Tourism Organisation is accepting entries in the second edition of the Waiting For You! competition. “This is just the […]

Polonia Specialist: Success of POT’s Innovative Online Training Course for the Italian Market’s Tourism Sector
Almost 450 travel agents and tour operators took part in the first online training course for the Italian market, Polonia Specialist, organised by the Polish Tourism Organisation in Rome. The workshops were designed in the innovative format of 10 training modules and quizzes about Poland. The participants of the Polonia Specialist course, which was run […]

Cutting-Edge Promotion of Polish Tourism and Products in China
The Taobao platform, owned by Alibaba, was the site of a shopping live stream promoting products from selected countries belonging to the 17+1 initiative, including Poland. Wearing a Kraków regional costume, the director of the POT International Office in Beijing, a guest of the event, spoke with the hosts about Poland’s wide tourism offering. The […]

French journalists promote trips to Poland
The Polish Tourism Organisation (POT) and its partners have organised several press trips for French media. The visits, taking place under a strict sanitary regime, have yielded extensive publications in high-circulation titles. At the POT’s invitation, Poland’s Podhale, Pomerania and Łódź regions were visited by reporters from ARTE public television. As a result, three 15-minute […]

POT’s Intensive Promotion of Poland in China Continues
Throughout the year, the Polish Tourism Organisation (POT) has taken part in promotional campaigns organised by Sina Weibo, supporting the tourism sector, stimulating demand for travel, and enabling observers to enjoy travelling from the privacy of their own homes. The POT International Office in Beijing posted messages on its profile on the Weibo social media […]

POT Promotes Bicycle Touring at the International Bicycle Tourism Conference
At the invitation of the Polish Tourism Organisation, Polish regions took part in the online International Bicycle Tourism Conference. The event was an excellent supplement to the promotion of bicycle tourism in Poland on the Belgian and Dutch markets. The International Bicycle Tourism Conference was held online on 27 and 28 January. The idea came […]

Promoting Poland on the Big Screen: POT Launches Collaboration with POSK Cinema
The Polish Tourism Organisation International Office in London has become an Official Partner of POSK Cinema, winner of the prestigious Engholm Prize for Film Society of the Year. Spots encouraging people to visit Poland will be shown before every film screening. POSK Cinema is run by the Polish Social and Cultural Association, and its mission […]

POT at the “Update Tourism, Update Corona” expert panel
Staged by GRANDE and its partners – information portals of top Belgium daily newspapers and travel magazines – the first edition of the “Update Tourism, Update Corona” travel-themed online discussion panel was held on 18 January. The meeting was focused on creating articles in French and Dutch to present the current situation of tourism market, […]



