
POT Promotes Bicycle Touring at the International Bicycle Tourism Conference
At the invitation of the Polish Tourism Organisation, Polish regions took part in the online International Bicycle Tourism Conference. The event was an excellent supplement to the promotion of bicycle tourism in Poland on the Belgian and Dutch markets. The International Bicycle Tourism Conference was held online on 27 and 28 January. The idea came […]

Promoting Poland on the Big Screen: POT Launches Collaboration with POSK Cinema
The Polish Tourism Organisation International Office in London has become an Official Partner of POSK Cinema, winner of the prestigious Engholm Prize for Film Society of the Year. Spots encouraging people to visit Poland will be shown before every film screening. POSK Cinema is run by the Polish Social and Cultural Association, and its mission […]

POT at the “Update Tourism, Update Corona” expert panel
Staged by GRANDE and its partners – information portals of top Belgium daily newspapers and travel magazines – the first edition of the “Update Tourism, Update Corona” travel-themed online discussion panel was held on 18 January. The meeting was focused on creating articles in French and Dutch to present the current situation of tourism market, […]

Staying safe in the mountains – joint initiatives of POT and GOPR Foundation
President of POT Rafał Szlachta and President of GOPR Foundation Roman Dziedzic attended a meeting in the office of Polish Tourism Organisation. Its participants discussed proposals of joint undertakings intended to make tourists safe in the Polish mountains. The meeting of Polish Tourism Organisation (Polska Organizacja Turystyczna – POT) and Foundation of Mountain Volunteer Search […]

Dutch journalists enthusiastic about Southern Poland
The latest articles about Poland are now available at Reishonger, the well-known Dutch travel portal. This time the publications spotlight highlights of two regions in Southern Poland: Małopolska and Dolny Śląsk (Lower Silesia) along with their main cities of Kraków and Wrocław. The articles are inspired by a trip Polish Tourism Organisation (Polska Organizacja Turystyczna) […]

POT promoted Poland at Reisetag Ferie Messe Wien
On Saturday 16 January Ferien Messe Wien (Reed Exhibition) partnered up with the Reisen team of the Austrian Kurier to stage a so-called Reisetag virtual meeting of tourism industry representatives and independent travellers. Held on 10 AM – 4.30 PM, the event was divided into several thematic blocks, included one dedicated to the Czech Republic […]

U.K. journalist visited Gdańsk
Staged by Polish Tourism Organisation, a press trip for a journalist from the prestigious Condé Nast Traveller magazine was aimed to promote Gdańsk and its tourist and cultural highlights. The trip took place on 10-12 January 2021. Due to the ongoing pandemic, the stay assumed a slightly different character than is usually the case. While […]

POT promoted Polish campsites in the Netherlands
Polish Tourism Organisation’s highly successful promotional campaign in December assured Dutch travellers that in the forthcoming season they should visit campgrounds in the region of Dolny Śląsk (Lower Silesia). The project was developed in cooperation with ASCI, the Netherland’s leading campsite specialist. Conducted via newsletters, print and online publications, and social media posts, the campaign […]

POT conducted the Golden Pins image campaign
Polish Tourism Organisation’s Golden Pins image campaign applied both social media and Google Ads for promotional purposes. The goal of the campaign was to sustain interest in Poland and remind domestic and foreign tourists about the country’s impressive potential as an attractive destination that should be included in travel plans once the current restrictions are […]


