Held at the Polish Embassy in Tokyo in late July, Polish Day celebrated the Polish Olympic Team’s participation in the 32nd Olympic Games; the host was Rafał Szlachta, president of the Polish Tourism Organisation (POT). Polish Day in Tokyo invoked the event held at the Polish Olympic Committee’s Olympic Centre in Warsaw on 30 June, […]

Maxime Alexandre, author of the blog Trekking et Voyage, and Samuel Vandenberg, filmmaker for Fokus Pokus Production, visited the Podlasie region recently at the invitation of the Polish Tourism Organisation (POT). The project’s partner was the Podlasie Regional Tourism Organisation. Maxime Alexandre is a well-known Belgian blogger passionate about hiking, trekking and sustainable tourism. His […]

The Polish Tourism Organisation (POT) is using the opportunity offered by the ongoing Olympic Games in Tokyo to promote active tourism. An information and image campaign is being run on social media at home and abroad, the pretext for each day’s posts being that day’s Olympic events. The Polish Tourism Organisation is inviting social media […]

Rafał Szlachta, president of the Polish Tourism Organisation (POT), was recently invited to Tokyo by the Polish National Olympic Committee in connection with the start of the 2020 Olympic Games as well as the two organisations’ collaboration on organising and promoting the European Games, scheduled for 2023 in Kraków and the Małopolska region. The POT […]

The #OpenUpToEurope campaign is a new promotional operation, part of the Co-branding of Promotional Campaigns initiative. This collaborative programme aims to support the European tourism sector as it emerges from the crisis caused by the COVID-19 pandemic. In the campaign, the Polish Tourism Organisation (POT) in association with regional partners is promoting urban and cultural […]

The Polish Tourism Organisation (POT) recently invited Hungarian culinary celebrities Zsófia Mautner and András Jókuti to Poland. The theme of their visit, which lasted from 15 to 18 July, was culinary tourism in the Małopolska region. Zsófia Mautner and András Jókuti, two well-known Hungarian food writers, came to Poland to explore the charms and flavours of […]

The Polish Tourism Organisation (POT) is running a campaign in Italy to promote Poland’s tourism offering together with the most up-to-date safety guidelines. Targeted at consumers as well as travel agents, the campaign is being carried out using specialised channels. The Italian market is the target of an online campaign launched at the start of […]

Promoting active nature holidays in Poland was the focus of a recent online campaign that the Polish Tourism Organisation (POT) ran in Russia, Belarus and Kazakhstan. The core elements of the project were podcasts recorded by influential Russian travellers and tourism bloggers. The Polish Tourism Organisation continues its promotional activity in international markets. The POT […]

The Polish Tourism Organisation (POT) in association with local tourism organisations has launched a five-month campaign called Poland – Everything You Need targeted at Chinese individual tourists. The first live streams are already behind us! This is the latest of POT promotional projects in China using live broadcasting technology. The Poland – Everything You Need […]