Several groups of French journalists are taking part in May fam trips across Poland.
Two journalists representing Le Point, a leading French news weekly, are exploring the highlights of Pomorskie (Pomerania). One of the three top opinion-forming press titles, it boasts circulation of more than 340,000 copies. According to market surveys, the magazine has more than 2 million regular readers. The Parisian office of Polish Tourism Organisation (Polska Organizacja Turystyczna - POT) in cooperation with the Pomorskie Regional Tourism Organisation (Pomorska Regionalna Organizacja Turystyczna - PROT) prepared a diverse tour programme featuring the Tri-City and all top tourist highlights of the region, including the Słowiński National Park and the Malbork Castle.
The journalists paid particular attention to focusing on gathering comprehensive information about the culinary sensations offered by restaurants co-creating the Gdańsk-Pomorskie Culinary Prestige platform coordinated by PROT. The planned outcome of the fam trip’s Pomorskie-centred programme involves publications of volume, whose contractual advertising value is estimated at more than 100,000 Euro, in accordance to the valid pricelist rates of Artémis, the current owner of Le Point.
In addition, two journalists representing the media of Southern France - FUN Radio Marseille I and RTL2 Marseille plus the highly popular Marseilles-based Black Apple Magazine and W Mag - are also visiting Poland in May. The travel-themed radio programmes hosted by the duo - Good plan for the holidays and Good plan for the weekend - attract an impressive group of returning listeners. The fam trip itinerary leads through Warsaw and the national parks of Podlasie - Białowieski and Biebrzański. The trip was successfully staged thanks to cooperation with the Podlaskie Tourism Organisation (Podlaska Organizacja Turystyczna).
In turn, TV5 Monde team is spending a week shooting a film showcasing the tourist assets of Warsaw and Mazowsze (Mazovia) plus Kraków and the region of Małopolska. The programme of the week-long filming was prepared by the Parisian office of POT together with regional tourism organisations of Mazowsze and Małopolska.
International travel has for many years been an essential component of the French lifestyle. Last year more than half a million guests from France spent their holidays in Poland.