The headquarters of Polish Tourism Organisation hosted a meeting with representatives of Beijing’s promotion bureau.
The bilateral talks involved, i.a. Yang Li, Deputy Director of the Beijing Promotion and Investment Bureau, Zhang Jin, Head of the Bureau’s division, Li Dan, her deputy, as well as Artur Brandysiewicz, Deputy Director of the Department of Strategy and Marketing with Polish Tourism Organisation (Polska Organizacja Turystyczna - POT).
The meeting covered the issues of tourist movement in both countries and the tourist offer of Beijing and Poland. The discussion also touched upon POT and the Chinese capital’s promotion bureau lending support to diverse ways of boosting the movement in question.
The POT representative emphasized that, i.a. Polish partners organize meetings for the tourism industry aimed at gaining a better understanding of the Chinese tourist and the methods of conducting business with Chinese companies. The last workshop of this kind, staged by POT, was held at Renaissance Warsaw Airport Hotel in early December.
In addition, the meeting between POT and representatives of Beijing’s bureau of promotion analysed the possibility of cooperation with POT’s International Office in Beijing and of staging workshops for industry representatives hailing from both countries.
Tourists from the Middle Kingdom are increasingly interested in Poland. In 2017 our country was visited by a record-breaking number of 138,000 Chinese travellers. In early December, the annual awards gala ceremony organized by the renowned China Travel Agent magazine recognized Poland as the "New Holiday Destination of the Year 2018". Our country was the only representative of Europe to receive a statuette in this category.
Earlier Poland received, i.a. the prestigious National Tourism Award in the category of “Most popular travel destinations of 2017” presented by National Tourism Media Ltd., publisher of National Tourism, the number one B2B magazine of Chinese tourism industry.