For the eighth time Polish Tourism Organisation met with representatives of regional and local tourism organisations. This time the Forum was staged on 7 December in a virtual formula.
The special meetings of delegates of Polish Tourism Organisation (Polska Organizacja Turystyczna - POT) and regional and local tourism organisations constitute an excellent opportunity to discuss past and future actions aimed at promoting Polish tourism, both in the domestic market and abroad.
Due to the COVID-19 pandemic, this year’s edition of the Forum had to adopt a unique virtual formula, with select members of the POT staff appearing in a special studio and the remaining participants - delegates of regional and local tourism organisations and POT’s International Offices - calling in remotely. Even in the highly specific pandemic conditions, advanced technologies made it possible to hold productive workshops and give informative speeches.
Rafał Szlachta, President of Polish Tourism Organisation, delivered the opening speech of the 8th POT-ROT-LOT Forum. The meeting summed up the recent months, which proved exceptionally difficult for the industry, discussed the current situation and the available options of actions intended to improve the standing of tourism and guarantee its recovery.
The heads of POT introduced 2021 marketing action plan’s strategic objectives and discussed POT’s select international and domestic campaigns. The agenda also included presentations on, i.a. the “Rest in Poland” project run in partnership with regional organisations.
Anna Salamończyk-Mochel, Vice President of Polish Tourism Organisation, and Vice President of its Wieliczka-based branch presented the current status of the Polish Tourist Voucher programme. In the “Online During Lockdown” speech, the Vice Director of POT’s Department of Internet Communication demonstrated that even during the pandemic you can run effective mini-campaigns in social media.
Last but not least, the list of raised topics also included the modernization and replacement of the information infrastructure up to now applied by tourism and the pandemic’s consequences for Poland’s incoming tourism upon the example of the coronavirus effect on the tourism market of Germany. Each of the covered topics was discussed in greater detail at a follow-up discussion.
fot. Grain Space